Identifying Pursuits in the Public Sector

Recorded On: 12/11/2018

Presenter: Nicole Christy
Tuesday, December 11, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

Session Description

While business development efforts can be critical to closing the deal, strategic market research from a marketing team is crucial in identifying opportunities before they’re ever discussed. Understanding how to identify, chase, and close public sector projects will diversify your firm and give you the leading edge during this unique and formal pursuit process.

Session Learning Objectives:

During our December webinar, participants will understand:

  • How to extract key data from a municipal capital improvement plan
  • Ways to utilize public resources for valuable information
  • How to justify business development efforts on these forecasted opportunities
  • Ways to identify and close public sector projects, which include school districts, as well as city, state, and federal governments

     Cosential - CRM and Proposal Generation for AEC

SMPS webinars are sponsored by Cosential

Nicole Christy

SMPS Presenter

Supporting public sector pursuits with epic marketing is a personal and professional passion for Nicole Christy. Prior to starting John Delano, Nicole worked in strategic marketing and business development roles that focused on public governments and businesses that sought to work with them. Her design work has received two SMPS Marketing Communications Awards from in 2014 and 2015, in the website design and advertising categories. In 2016, Nicole earned the prestigious SMPS Arizona Marketer of the Year award.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

Recordings of SMPS webinars are available to train your marketing professionals. Learn more 

  • Register
    • Non-member - $259
    • Member - $199
    • *Further discounts may apply once you log in.


Live event: 12/11/2018 at 2:00 PM (EST) You must register to access.