Integrating AI Into Business Development

Integrating AI Into Business Development

For many A/E/C professionals, business development isn’t the number-one priority. Project deliverables and deadlines, as well as the need to build business, never go away. Wouldn’t it be great to have additional resources to help provide insight, improve efficiency, and manage lead generation?

Join us for our April webinar, where our presenter will equip business developers with the knowledge and tools needed to be more efficient. During this online session, discover how to effectively integrate AI into your BD strategy. The skillsets and resources will help you:

  • Stay competitive
  • Enhance your efficiency and productivity
  • Capitalize on the right business opportunities

Learning Objectives

  • Discover the different types of AI tools, such as ChatGPT and Copilot, that can be integrated into business development strategies and tailored your firm’s specific needs
  • Understand how to apply AI technologies to prioritize business opportunities and efficient lead management and generation, a great resource for the Go/No-Go decision
  • Learn the basics of prompt engineering for effective client communication using AI tools
  • Gain an overview of AI functionalities within commonly used BD and CRM platforms, and how these can be leveraged for enhanced productivity and insight
  • Discover strategies for using AI to analyze market data, client interactions, and other relevant factors to prioritize business opportunities effectively

Scott Steiding

Principal

Productive Pursuits

Scott Steiding is an accomplished executive with nearly 30 years of experience in the AEC industry, having held pivotal roles in sales, marketing, and operations for firms in Europe and North America. His expertise implementing and managing scalable technology driven systems for business development and operational success uniquely positions him to help firms understand, adapt, and thrive in this exciting period. Scott is the President of Productive Pursuits, a consultancy focused on developing people, processes, and technologies to achieve impressive results.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


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Integrating AI Into Business Development
Join us for our April webinar, where our presenter will equip business developers with the knowledge and tools needed. During this online session, discover how to effectively integrate AI into your BD strategy. The skillsets and resources will help you: • Stay competitive • Enhance your efficiency and productivity • Capitalize on the right business opportunities You must register to access.
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