Making Sure Your Entire Proposal Screams “Pick Me”

Recorded On: 11/13/2018

Presenter: Jen McGovern, CPSM
Tuesday, November 13, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

Session Description

When reviewing proposals, the selection committee only has one question: Why is your firm the best fit for our project? But as proposal writers juggle multiple deadlines, input from many parties, and a laundry list of proposal requirements, the answer to that important question gets buried. During our November webinar, we’ll discuss how to structure your kick-off call to set the foundation for a tailored proposal, methods for tailoring boilerplate content, and how to cut away the fluff from proposals—so reviewers focus on why your firm is the best fit for the project.

It’s time to stop focusing on quantity over quality and focus on letting your main ideas shine through to strengthen your proposals. Presenter Jen McGovern, CPSM, will share best practices gained through preparing and reviewing hundreds of proposals for public and private clients worldwide. Participants will leave the webinar feeling prepared to tailor every section of their proposals, taking their next submittal to the next level.

Session Learning Objectives:

During this webinar, participants will understand:

  • How to hold a kick-off meeting that sets the foundation for a strong proposal
  • Which items to add to your proposal to go beyond compliance and tell a strong story
  • How to identify areas where cutting away text will make your main ideas shine, and how to cut that text
  • How to partner with technical staff to get tailored information needed to create a compelling proposal

     Cosential - CRM and Proposal Generation for AEC

SMPS webinars are sponsored by Cosential

Jen McGovern, CPSM

Regional Marketing Manager, VHB

Jen McGovern, CPSM, regional marketing manager at VHB, knows what it takes to put together a strong proposal. She oversees the marketing efforts for seven of VHB’s offices, which means she has prepared and reviewed hundreds of proposals. A frequent writer and presenter, Jen is president of SMPS Washington, DC, and a member of the Marketer Editorial Committee. She achieved her CPSM in 2015. 

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

Recordings of SMPS webinars are available to train your marketing professionals. Learn more 

  • Register
    • Non-member - $259
    • Member - $199
    • *Further discounts may apply once you log in.


Live event: 11/13/2018 at 2:00 PM (EST) You must register to access.