Managing Marketing Workflow


Learning how to effectively set, manage and communicate priorities is often the difference between satisfying our internal clients and being set up to fail.  During this webinar, our presenter teaches basic priority setting and communication about marketing workflow. You’ll discover a variety of tools that can help marketing departments and marketing managers juggle tasks appropriately and make sure the important doesn't get lost in the urgent.

During this webinar, participants will:

  • How to prioritize marketing tasks
  • How to effectively manage tasks without clear deadlines
  • Why communicating back, the most often missing step, is so important
  • What tools can assist in managing, assigning, and reporting tasks 

Cosential - CRM and Proposal Generation for AEC

SMPS webinars are sponsored by Cosential

Barbara Shuck, FSMPS, CPSM

Barbara Shuck, FSMPS, CPSM, is president of Everest Marketing Services. She uses more than 25+ years of A/E/C expertise to help individuals and companies focus on what it takes to understand, evaluate, and develop leadership success. Barbara has worked for general contracting, engineering, construction management, and architectural firms across many levels of leadership, and speaks regularly in industry organizations on the topic.

Having presented to more than 200 audiences in-person and virtually, Barbara knows how to connect with audiences and provide engaging, interactive learning experiences. In addition, she has taught workshops for numerous design and construction associations, (ACEC, AIA, SAME, ENR, PSMJ, APWA, and SWE), and in college classrooms and online. She is a past-president of SMPS and sits on the board of trustees for the SMPS Foundation. Barbara Shuck’s book, titled The Architecture of Vision: Leading Your Professional Practice, is scheduled for release in summer 2021 and was co-authored with Craig Park.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

  • Register
    • Non-member - $259
    • Member - $199
    • *Further discounts may apply once you log in.


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