Managing Marketing Workflow

Recorded On: 05/19/2021


Learning how to effectively set, manage and communicate priorities is often the difference between satisfying our internal clients and being set up to fail.  During this webinar, our presenter teaches basic priority setting and communication about marketing workflow. You’ll discover a variety of tools that can help marketing departments and marketing managers juggle tasks appropriately and make sure the important doesn't get lost in the urgent.

During this webinar, participants will:

  • How to prioritize marketing tasks
  • How to effectively manage tasks without clear deadlines
  • Why communicating back, the most often missing step, is so important
  • What tools can assist in managing, assigning, and reporting tasks 

Cosential - CRM and Proposal Generation for AEC

SMPS webinars are sponsored by Cosential

Sarah Wortman, CPSM

Sarah Wortman, CPSM has been a manager or director level of marketing and business development teams for over 20 years at firms in the Midwest, East Coast and Pacific Northwest.  Prior to her work in the A/E/C industries, she was a professor of speech communication at DePaul University in Chicago.  She has led marketing teams ranging from one to over a dozen.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


Live event: 05/19/2021 at 2:00 PM (EDT) You must register to access.
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