Marketing 101 Module 2 - Creating Marketing Infrastructure

In the second module of Marketing 101, we'll discover the SMPS Domains of Practice and begin creating our framework for success. Market Research, Marketing Planning, and Client/Business Development will be our focus areas. These represent the framework and infrastructure of a winning sales and marketing program, allowing our firms to thrive.

During this 90 minute module, participants will:

Receive an introduction/review of the SMPS Domains of Practice
Learn the types of market research and importance of forecasting
Discover the strategies and tactics that contribute to successful market planning
Explore client and business development

Scott Butcher, FSMPS, CPSM

Vice President and Chief Marketing Officer, JDB Engineering

Scott Butcher is author or co-author of several A/E/C industry-related publications, including Sell. Do. Win Business. How A/E/C Firms are Using Staff to Win More Work, A/E/C Business Development – The Decade Ahead, Reputation Design-Build: Creating Winning Personal Brands for Engineers, Designers, and Construction Professionals, and Marketing in the Building Industry. Scott is constantly scanning the environment to identify trends that can greatly impact the A/E/C industries. He shares findings and recommendations on his popular Engineering News-Record blog, Marketropolis.

Each virtual workshop is approved for 4.5 continuing education units for the Certified Professional Services Marketer program and 4.5 learning units from the American Institute of Architects.

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