Marketing 101 Module 3 - Delivering the Marketing Project

This final module delves into the many deliverables of a marketing program from proposals and presentations to myriad promotional activities that help a firm succeed. This session will also address the management components of a marketing program, from managing staff and information systems to understanding the metrics used across the company (marketing, accounting, project management).

During this 90 minute module, participants will:

Learn proposal best practices, tools, and trends
Discover promotional activities that contribute to successful marketing
Learn about the information systems metrics essential to marketing management
Explore how to create a marketing-led firm

Scott Butcher, FSMPS, CPSM

Vice President and Chief Marketing Officer, JDB Engineering

Scott Butcher is author or co-author of several A/E/C industry-related publications, including Sell. Do. Win Business. How A/E/C Firms are Using Staff to Win More Work, A/E/C Business Development – The Decade Ahead, Reputation Design-Build: Creating Winning Personal Brands for Engineers, Designers, and Construction Professionals, and Marketing in the Building Industry. Scott is constantly scanning the environment to identify trends that can greatly impact the A/E/C industries. He shares findings and recommendations on his popular Engineering News-Record blog, Marketropolis.

Each virtual workshop is approved for 4.5 continuing education units for the Certified Professional Services Marketer program and 4.5 learning units from the American Institute of Architects.

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