Marketing and Business Development Outlook: Preparing for Another Vibrant Cycle
The A/E/C industries have experienced a robust and unparalleled uptick as the economy continues to heal from the pandemic. As we look ahead to 2022, we expect the momentum of opportunities to continue to build. And as marketers and business developers, the need to design a strategy in preparation for this influx is more crucial than ever. Knowing where we are and where we’re headed allows us to align our efforts with our companies’ goals and objectives.
During our February webinar, you’ll get the latest information on:
- What COVID-19’s transition from a pandemic to an endemic disease means for our industries
- How to keep up with the booming healthcare market
What to expect from the infrastructure bill and Build Back Better Act We’ll also discuss how we can continue to leverage core principles we’ve relied on to achieve greater outcomes in a virtual and hybrid world and economy. By applying best practices from 2020 and 2021 and into the future, we can elevate our efforts in preparation of another vibrant cycle.
Dianne Lee is a tireless advocate and respected professional in the Architecture, Engineering, and Construction industry. With more than 16+ years of experience, she has been credited for multiple billion-dollar contract awards both nationally and internationally and has worked for some of the best construction and project management firms in the world. Her experience and success includes working for multi-national global firms such as Parsons and Aecom where she has led business development and strategic pursuits, driving pre -positioning, proposal and team interview efforts towards contract awards. She is currently the Executive Director of Strategy and Business Development at Kitchell, a West Coast construction and project management firm. Her areas of expertise include client identification and engagement, industry partnership and collaboration. Working closely with the executive team, she leads the development and execution of strategic initiatives to drive growth and deliver the strategic plan, establishing market presence and visibility, creating opportunities for the firm and securing partnerships with all stakeholders. She is focused on the Public Sector, Higher Education, K 12 and Healthcare markets.
She currently serves on 4 prestigious industry boards, she is the immediate past president of the Asian American Architects and Engineers Association of Southern California, she is currently serving a 3 year term as Board of Director and Program Chair for the SMPS Los Angeles Chapter (SMPS-LA) and serves on the Board and as Program Chair for the Construction Management Association of America Southern California Chapter (CMAA SC). She is also on the executive board of the Western Winter Workshop, a project controls and construction management focused organization. In addition to her volunteer activities she is also a national speaker for SMPS HQ, Engineering News Record (ENR) Podcast and the Construction Management Association of America (CMAA) and is frequently asked to share her expertise in business development, client management and the industry as a whole.
In 2021, Dianne authored and published her first book titled Leveraging Stereotypes to your Advantage. In her book Dianne shares her personal story as an Asian immigrant in a highly male dominated industry. She is passionate about the promotion and elevation of women and utilizes her platform to Inspire - Ignite - Empower and Unite! www.diannelee88.com
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!