Marketing on a Shoestring Budget
Recorded On: 08/15/2017
Instructor: Adam Kilbourne, FSMPS, CPSM, Senior Associate and Director of Marketing, Tec Inc. Engineering & Design
Tuesday, August 15, 2–3:30 p.m. ET/1 p.m. CT/Noon MT/11 a.m. PT
A/E/C firms vary widely in staffing and budgets for marketing. Small firms may have one, or two people, in marketing. Or, your technical person might be doing all your marketing part time. As a small firm, having a small staff and budget doesn’t mean you can’t develop your own high-quality materials. With proper planning, it’s possible to create marketing materials that stand out.
During our August webinar, we’ll look at three keys to marketing on a shoestring budget:
- Affordable tools and services to design, manage, and support marketing materials.
- Ways to organize your files and work for easier project and marketing management.
- Templates and processes to take away the repetitive work.
SMPS webinars are sponsored by Cosential
Adam Kilbourne, FSMPS, CPSM
Senior Associate and Director of Marketing, Tec Inc. Engineering & Design
Adam Kilbourne, FSMPS, CPSM, is a senior associate and the director of marketing at Tec Inc. Engineering & Design in Eastlake, OH. For 16 years, Kilbourne has been the one-person marketing department working with a small budget. He has presented on social media, working with introverts and extroverts, and photography at conferences for several organizations. He’s also active at the Society level, has been a SMPS Northeast Ohio leader for 10 years, and was the first selection for the chapter’s Hall of Fame.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.