Master Content Marketing Module 1- The Guide to Content Development: How To Create and Repurpose Content That Doesn’t Suck

There’s content all around you. You just have to find it—and then develop, polish, and repurpose it. In this session, we’ll discuss best practices on how to create client-focused content that educates your readers while establishing thought leadership. There’s enough sucky content in our industries, so let’s clean it up.

During this 90 minute module, participants will:

Establish methods of finding content while juggling other tasks
Identify five ways to repurpose old content to save time
Explore how to design and layout content readers can effectively scan
Learn to create content that resonates with your audience

Danielle Gray

MBA, Content Whisperer

Known for her reliability and humor, Danielle Gray is a content marketing strategist with over seven years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years.

Danielle is now the owner of DG Marketing Company, a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the A//EC industries.

Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor's in Marketing and MBA from the institution. She now resides and runs her company in Atlanta, Georgia.

Each virtual workshop is approved for 4.5 continuing education units for the Certified Professional Services Marketer program and 4.5 learning units from the American Institute of Architects.

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