Master Content Marketing Module 2- The Guide to Content Promotion: How to Spread the Word Without Being Annoying
Recorded On: 06/12/2019
In the A/E/C industries, firms are concerned about being too annoying to their clients. How do they avoid it? By doing absolutely nothing! In this session, we’ll discuss how to promote client-focused content that feels like assistance rather than a nuisance. Social media, email campaigns, and content frequency will be the focus of this session.
During this 90 minute module, participants will:
- Learn how to create a content calendar that aligns with your availability and user behavior
- Gain tips on how to optimize social media to promote thought leadership
- Learn how to develop email campaigns that promote content, projects, and people
- Explore promotional best practices
MBA, Content Whisperer
Known for her reliability and humor, Danielle Gray is a content marketing strategist with over seven years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years.
Danielle is now the owner of DG Marketing Company, a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the A//EC industries.
Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor's in Marketing and MBA from the institution. She now resides and runs her company in Atlanta, Georgia.
Each virtual workshop is approved for 4.5 continuing education units for the Certified Professional Services Marketer program and 4.5 learning units from the American Institute of Architects.