Master Content Marketing Module 3- The Guide to Identity Collection and Analysis: How to Generate Leads and Prove You Aren't Wasting Your Time
It can be difficult to prove the impact and results of a content marketing plan (especially with as many touches required over the A/E/C lead cycle). That’s why our instructor will walk you through exactly how she made a case for content marketing that generated new business, more time, and a new marketing position within her former design-build firm.
During this 90 minute module, participants will:
- Explore how to review case studies and data to gain internal leadership buy-in
- Learn how to develop a (reasonable) content marketing budget
- Learn how to collect data from social media and website analytics that track results and influence strategy
- Identify methods to document marketing wins through analytics
MBA, Content Whisperer
Known for her reliability and humor, Danielle Gray is a content marketing strategist with over seven years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years.
Danielle is now the owner of DG Marketing Company, a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the A//EC industries.
Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor's in Marketing and MBA from the institution. She now resides and runs her company in Atlanta, Georgia.
Each virtual workshop is approved for 4.5 continuing education units for the Certified Professional Services Marketer program and 4.5 learning units from the American Institute of Architects.