Master This: Activating Your Employer Brand

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Marketing is the act of promoting or selling services or products. With employer branding, we are ‘selling’ one of the biggest decisions a human will make in their life. Their career. 

 Your firm is struggling to find quality talent. However, even in this job-seeker centric economy, you as a marketer have power to impact your employer brand.

 In three sessions, employer branding leader Rachel Kennedy will share actionable practices and insights on how you as a marketer can activate your company’s employer brand to attract more quality talent to your firm. 

 

Session 1: The Marketer's Role in Employer Brand

This series will kick off by covering employer branding basics and sharing inspiring examples of great employer branding. 

Session 2: LinkedIn for Marketers: A Profile Workshop

In this hands-on workshop, Rachel will share actionable steps on how to craft your LinkedIn profile to create maximum impact for you, and your employer brand. This session includes a commplimentary downloadable guide to build your own LinkedIn profile.

Session 3: 10 Ways to Market Your Employer Brand Rachel will share 10 power-packed ideas on how to market your employer brand: from highlighting awards and your website to including talent ambassadors. 

Rachel Kennedy

CEO

Southern Lighthouse

Rachel Kennedy has worked in talent acquisition at The Beck Group and The Container Store, where she initiated internship & mentorship programs, and built recruiting teams. With a heart for company culture, and a curiosity about how people find companies, she discovered employer branding: the perfect intersection of her background in recruiting and love for marketing.

Today her firm, Southern Lighthouse, helps businesses attract the right people to their unique cultures through the power of their employer brand. She was featured in Authority Magazine on her pandemic-driven career pivot.  

Rachel is a mom of two wild boys, cookie lover, wife, and tea aficionado who lives in Dallas, Texas. 

Connect with Rachel at Rachel@SouthernLighthouse.com or https://www.linkedin.com/in/rachelkingkennedy/. 

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The Marketer's Role in Employer Brand
This series will kick off by covering employer branding basics and sharing inspiring examples of great employer branding. You must register to access.
LinkedIn for Marketers: A Profile Workshop
In this hands-on workshop, Rachel will share actionable steps on how to craft your LinkedIn profile to create maximum impact for you and your employer brand. This session includes a complimentary downloadable guide to build your own LinkedIn profile. You must register to access.
10 Ways to Market Your Employer Brand
Rachel will share 10 power-packed ideas on how to market your employer brand, from highlighting awards and your website to including talent ambassadors. You must register to access.