Master This- Hacking Proposals

Responding to requests for proposals is an integral part of professional services marketing. The process can also be one of the biggest challenges but, if done right, can lead to your next big win. In this three-session workshop, presenter Travis Wilson will provide insight into best practices, common challenges, and creative ways to improve your proposal process and effectiveness.   

Travis Wilson, CPSM

Director of Marketing

Think Architecture

Travis is a Certified Professional Services Marketer (CPSM) and has over 16 years of experience in professional services marketing with a focus on helping firms win work. He’s the director of marketing for Think Architecture and, prior to that, led the marketing and proposal development team for a construction management firm. Travis is an active member of SMPS and the Association of Proposal Management Professionals (APMP) and regularly speaks and writes about marketing and proposals. 


Session 1: Why Proposals?
Looking at the professional services firm ecosystem, we’ll deconstruct the “why” around proposals and exactly what clients, evaluators, and firms are trying to accomplish—and what you need to know for your next project pursuit. You must register to access.
Session 2: The Process
Through best practices and by avoiding common points of failure, you’ll be able create a framework to help you and your firm get to the proposal-preparation finish line. You must register to access.
Session 3: Continuous Improvement
Preparation is one of the keys to success. Through real-world examples, we’ll identify actionable insights to improve your proposals, which will help to prepare your team for the next project pursuit. You must register to access.