Master This: Power Up Your PR Strategy

Master This: Power Up Your PR Strategy

Power Up Your PR Strategy through three dynamic sessions with Amanda Tower, MBA.  Participants will walk away with strategies to perform a communications audit, gain access to templates and resources to create engaging campaigns.

Session 1: PR is not marketing!

In this session, we start with the basics to define public relations and the areas of communications that impact your firm, as well as where PR fits within your marketing team. By learning the fundamental methods of public relations strategy, you’ll be able to determine which functions to bolster in-house and where you may need to outsource PR expertise. We’ll also discuss the most efficient way to ensure success from day one of hiring an agency or consultant. Participants will walk away with a checklist to perform a communications audit and due diligence plan for their firm.

 

Session 2: Internal Communication: Engage Employees and Build Trust

In the second session, we’ll discuss how to communicate your firm’s story with internal stakeholders and foster their confidence in communicating that message with clients. Many marketers are tasked with writing bios and “about” statements for proposals and websites, but often overlook how to get the most engaging content or where they can repurpose those stories. Learn how to engage employees in your PR strategy and foster participation in your campaigns. During this session, you’ll receive Amanda’s list of must-ask questions for every member of your firm to begin crafting engaging bios and thought leadership campaigns.

 

Session 3: Foster Relationships with your Clients, the Community and the Media

In this final session, our presenter will walk you through developing public trust and bolstering your firm’s brand reputation with an external communications campaign. Learn how to work with community groups, journalists and clients to research, implement and evaluate campaigns that tell stories about your projects, the people who created them, and those they impact. You’ll also get a template to begin planning your own project campaign with your clients.

 


Amanda Tower, MBA

Founder & Creative Director

A Tower Public Relations

Amanda founded A Tower Public Relations, a communications consulting practice based in Dallas, Texas, after more than 15 years as a writer, editor and content marketing strategist. She led global communications for an international hospitality architecture and interior design firm, directing PR activities for eight global offices and over 150 active projects at any given time. Now she helps A/E/C firms to create story-driven communication campaigns using design-thinking methodology and user-centric approach.

 

Key:

Complete
Failed
Available
Locked
PR is not Marketing
In this session, we start with the basics to define public relations and the areas of communications that impact your firm, as well as where PR fits within your marketing team. By learning the fundamental methods of public relations strategy, you’ll be able to determine which functions to bolster in-house and where you may need to outsource PR expertise. We’ll also discuss the most efficient way to ensure success from day one of hiring an agency or consultant. Participants will walk away with a checklist to perform a communications audit and due diligence plan for their firm. You must register to access.
Internal Communication: Engage Employees and Build Trust
In this session, we start with the basics to define public relations and the areas of communications that impact your firm, as well as where PR fits within your marketing team. By learning the fundamental methods of public relations strategy, you’ll be able to determine which functions to bolster in-house and where you may need to outsource PR expertise. We’ll also discuss the most efficient way to ensure success from day one of hiring an agency or consultant. Participants will walk away with a checklist to perform a communications audit and due diligence plan for their firm. You must register to access.
Foster Relationships with your Clients, the Community and the Media
In this final session, our presenter will walk you through developing public trust and bolstering your firm’s brand reputation with an external communications campaign. Learn how to work with community groups, journalists and clients to research, implement and evaluate campaigns that tell stories about your projects, the people who created them, and those they impact. You’ll also get a template to begin planning your own project campaign with your clients. Live event: 03/13/2023 at 12:00 PM (EDT) You must register to access.