Master This - Practical Applications of Storytelling in A/E/C Firms
If you’re like many A/E/C marketing/business development professionals, you’ve discovered that developing your company’s story is one of the hardest tasks on your long to-do list. Meanwhile, your revenue is lagging. Technical colleagues are confused. Your hit rate isn’t budging. And worst of all, you feel discouraged. Here’s the good news: It doesn’t have to be that way. In this three-part session, Everest Marketing Services President, Barbara Shuck will share storytelling principles proven to engage clients, prospects, and colleagues. After attending, you’ll walk away knowing how to capture your audience’s attention and compel them to respond.
Barbara Shuck, FSMPS, CPSM
President, Everest Marketing Services
With 25+ years working for A/E/C firms, Barbara understands the frustration of communicating differentiators and creating “why us” and “why not them” themes. At Everest Marketing Services, she uses a comprehensive suite of tools to help companies communicate clearly so they win work and attract staff to grow their business. She helps clients with internal communications and initiatives, and external efforts that win work through compelling and persuasive content and messaging.
Barbara is a past-president of SMPS and is currently a SMPS Foundation trustee. She has a bachelor’s degree in Communication Arts (Journalism) and French, and a master’s degree in Business, (marketing emphasis), along with expertise in sales, printing, publishing, teaching, and marketing in the A/E/C industries.