Master This - Practical Applications of Storytelling in A/E/C Firms
If you’re like many A/E/C marketing/business development professionals, you’ve discovered that developing your company’s story is one of the hardest tasks on your long to-do list. Meanwhile, your revenue is lagging. Technical colleagues are confused. Your hit rate isn’t budging. And worst of all, you feel discouraged. Here’s the good news: It doesn’t have to be that way. In this three-part session, Everest Marketing Services President, Barbara Shuck will share storytelling principles proven to engage clients, prospects, and colleagues. After attending, you’ll walk away knowing how to capture your audience’s attention and compel them to respond.