Maximizing ROI: Crafting Data-Driven Marketing Strategies for A/E/C Success

Maximizing ROI: Crafting Data-Driven Marketing Strategies for A/E/C Success

Includes a Live Web Event on 03/20/2025 at 2:00 PM (EDT)

This course will guide AEC professionals in creating data-driven content and marketing strategies that deliver measurable ROI. Participants will learn to set clear marketing objectives, design high-impact content for their target audiences, and implement campaigns that can be continuously optimized through analytics. By examining real-world case studies attendees will be equipped with the tools to maximize their marketing budget and effectively demonstrate value to stakeholders.

Key Outcomes:

  • Setting Clear Objectives for ROI: Learn how to define marketing goals and align them with overall business objectives, ensuring every marketing effort contributes to measurable growth.
  • Content That Drives Decision-Making: Discover how to create high-value content that resonates with decision-makers in the AEC sector, from case studies to technical blogs and webinars.
  • Measuring Success with Analytics: Gain insights into the tools and metrics needed to measure marketing performance, including conversion rates, and engagement, to continuously improve ROI.

Emma Boghpssoan

Founder

Metrix Marketing

Since founding Metrix Marketing in 2020, Emma Boghpssoan leveraged her 15+ years of corporate marketing, branding, and communications experience to help AEC, and B2B technical companies build trust and grow through strategic, results-driven marketing plans. With a Master's in Engineering, Emma has a unique ability to understand the internal and external clients within the AEC industry, blending analytical thinking with imagination and creativity. Her background as both an engineer and marketing strategist enables her to marry technical messaging with creative strategies that set clients apart in a highly competitive marketplace. She is passionate about empowering companies to achieve their business and marketing goals through strategic planning, professional training, and creative leadership.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


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Maximizing ROI: Crafting Data-Driven Marketing Strategies for AEC Success
This course will guide AEC professionals in creating data-driven content and marketing strategies that deliver measurable ROI. Participants will learn to set clear marketing objectives, design high-impact content for their target audiences, and implement campaigns that can be continuously optimized through analytics. By examining real-world case studies attendees will be equipped with the tools to maximize their marketing budget and effectively demonstrate value to stakeholders. Live event: 03/20/2025 at 2:00 PM (EDT) You must register to access.
Evaluation Survey
We actively use feedback to improve our SMPS Monthly Webinar program. Please complete this brief eight-question evaluation of this program. You must register to access.
Certificate
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