Module 2: Graphics and Other Easy Ways to Enhance Proposals and Presentations

Your audience has a limited attention span. In this social media-heavy world where information is distributed quickly and in bite-sized pieces, A/E/C marketers are challenged to find ways to deliver information in clear, concise ways. 

Let’s face it, nobody looks at a proposal or presentation slide and says “Yay, it’s all words!” Yet most of the time we use pages of text or wordy bullets and wonder why our message gets lost in the shuffle. Visuals resonate with people, and using graphics as ways to convey or enhance your message is key to keeping your audience engaged.

There are many ways to make your presentations more memorable. And guess what? You don’t have to be a graphic designer to do any of them! In this session, we’ll explore some simple, yet effective ways to visually enhance your marketing materials. All you need is a little creativity.

From using text editing techniques and tag lines, to creating photos, charts, and infographics effectively, you’ll discover the many tools to develop even better marketing materials. Highlighting real-world examples from proposals and presentations, we’ll explore creative alternatives to traditional text and bullet points. We’ll even cover tips and tricks for those with no graphic design help.

Learning Objectives:

During this interactive session, participants will:

• Understand why visual communication is so effective
• Learn about the types of graphics that are most effective and how to use them to support your message
• Compare different methods of conveying information in proposals and presentations
• Learn how to easily build simple graphics and see examples of them used in actual proposals and presentations
• Learn about resources and tips/tricks for inexpensive graphics

P2W Virtual Workshops are approved for up to 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects.