Module 202: Essential Graphic Design Tips for A/E/C Marketers

Graphics make your documents more readable and your presentations more memorable—but only if they’re used well. Nothing turns your audience off faster than having poor quality visuals. Having a basic understanding of graphic design elements is essential for today’s marketer.

We all can’t be experts in photography or graphic design, but we want to use compelling images in our marketing materials. It’s a very complex world out there! There are millions of options; how do you know which ones to use? Where do you begin?

This course will cover what you need to know to take your marketing materials to the next level. We’ll talk about graphic file types, the difference between RGB and CMYK, and how photo resolution affects the end result. We’ll look at the pros of using quality photography and even go over some tips and tricks for hiring and working with professional photographers. We’ll look at the significance of color and font choices and explore some simple ways to customize stock graphics. We’ll even cover some resources where you can learn more!

Designed to help marketers who are a little less graphics savvy, this course provides the fundamental graphic design knowledge you need to enhance your marketing materials. Whether you’re improving your own capabilities or simply wanting to work better with your graphic design staff, this course will give you the foundation you need to raise the bar.

Learning Objectives:

• Learn about graphic file types and resolution and when how to best use each one
• Discover why color and font choice matter and how to make better decisions about them
• Learn some basic techniques for choosing stock photos and graphics for more effective visuals
• Learn the benefits of using professional photography, when it’s absolutely necessary and when it’s not, and how to better work with professional photographers
• Discover resources for learning more about graphic design

P2W Virtual Workshops are approved for up to 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects.