Module 4: Building a DEI Program for Your Firm | DEI Certificate

The DEI Certificate program will provide participants with the knowledge and skills needed to develop, implement, and sustain effective DEI strategies and policies. Although research has shown that diverse and inclusive workplaces lead to better business outcomes, many A/E/C professionals do not have a blueprint to successfully activate an internal DEI program within their firm. By developing a DEI Certificate program customized for the A/E/C industry, SMPS will offer members the tools and roadmap to create a more inclusive and welcoming workplace.

To promote lifelong learning, SMPS will also require DEI certificate holders to earn DEUs, which are continuing education units specifically focused on diversity. This ongoing education allows participants to have access to resources that help them navigate the everchanging environment of workplace diversity. This certificate program aligns with our strategic priority to cultivate professionals with diverse expertise.

CEUs

Each 60-90 minute virtual program in this course is approved for 1 diversity education unit (DEU) .

Module 4: Building a DEI Program for Your Firm

Creating an effective Diversity, Equity, and Inclusion (DEI) program requires a clear understanding of your organization’s current state, a strong foundational “why,” and actionable strategies driven by data. This course provides a comprehensive guide to developing, assessing, and implementing a DEI program tailored to your organization’s unique needs. Participants will learn how to collect and analyze relevant data, set realistic goals, and create sustainable practices that promote diversity and inclusion. Through practical examples and expert insights, this course aims to equip leaders and HR professionals with the tools necessary to foster an inclusive workplace culture.

Key Takeaways:

1. Assessing Current State: Understand the importance of an honest assessment of your current workplace environment as the first step in building a DEI program.
2. Establishing a Strong “Why”: Learn how to define the purpose and goals of your DEI program, ensuring they align with your organization’s broader objectives.
3. Data Collection and Audits: Identify the types of data you need, including demographic information and metrics related to hiring, attrition, and performance, to create an accurate picture of your workplace.
4. Reporting and Analysis: Understand how to generate and analyze reports that highlight patterns and inform your DEI strategy. Learn the importance of regular data refresh cycles and how to act on the findings.
5. Using Data to Drive Change: Discover how to use collected data to support the “why” of your DEI program, maintaining momentum and purpose. Learn strategies for communicating your goals and progress to stakeholders.
6. Stakeholder Engagement: Recognize the value of involving stakeholders, such as executives and employee resource groups, in the DEI journey to ensure accountability and broad-based support.
7. Practical Examples: Gain insights from examples of successful DEI initiatives, such as leadership development programs, learning and development enhancements, and salary audits for parity.
8. Resources and Tools: Access a curated list of resources and tools to further develop and refine your DEI efforts.

About T. Tara Turk-Haynes

T. Tara Turk-Haynes is a passionate advocate and operator for workplaces that are inclusive, equitable and foster belonging for diverse communities. She is the Founder of Equity Activations – a company committed to helping small and midsize companies embed DEIB practices into their day to day operations for impactful results. In her role at Leaf Group, she spearheaded the company’s DEI journey, introducing customized effective programs and resources for individual and group learning. In addition to leading DEI Champion committees, ERGs, and creating DEI auditing processes, she expanded global awareness of issues affecting underrepresented communities across the company’s digital media and marketplace brands. T. Tara also chaired Graham Holdings Company’s DEI Council and has been recognized as a trusted leader offering results driven consulting, creative approaches to challenges, and leadership coaching. She has made significant contributions through virtual events, panel discussions, and featured appearances at prominent conferences and publications.

Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program.