Module 4: RECAP and live Q&A session with participants

Susan Merrigan has 20 years of experience marketing for professional services firms in the A/E/C industry. At Skidmore, Owings & Merrill LLP Susan is responsible for marketing and business development. As the Senior Marketing Manager, she collaborates with key leadership to create a responsive, innovative and competitive strategic marketing program; provides strategic oversight of proposals and presentations; manages public relations; and oversees all marketing initiatives. Susan is a Fellow of the Society for Marketing Professional Services and is a Certified Professional Services Marketer. A California native, Susan received both a B.A. in Communications, Law, Economics and Government and an M.A. in Public Communications from American University, as well as an M.B.A. from the University of Florida.

Kathleen Held is the Vice President of Marketing and Business Development at Cini•Little International, Inc., a multidisciplinary consulting firm offering foodservice, laundry and solid waste consulting services to the A/E/C industry. With more than 20 years of experience in the industry, Kathleen oversees the business development and marketing for the firm's 9 worldwide offices. She develops strategic marketing programs, strengthening Cini-Little's position in the global marketplace. Kathleen directs a team of marketing coordinators to manage the firm's public relations through varied social media channels and has developed content marketing campaigns to communicate the firm's vast knowledge in many services and market segments. Her team collaborates with the firm's project managers to develop targeted proposals and presentation materials.

Kathleen is a Certified Professional Services Marketer. She is an Associate Member of Foodservice Consultants Society International (FCSI). She is a respected member of the Society for Marketing Professional Services, having held varied positions at the national, regional and local level. Kathleen received a B.A. in Fine Arts from Frostburg State University.