One Person, One Idea, One Strategy Can Make A Difference


How many of us have that inner spark, that desire to “be the change.” With a world filled with those who are in need, as well as those who have the means to help, the opportunities are endless. For our presenter, Liz Moody, CPSM, it all

started with a “Dessert and Documentary” night—and one person with a passion to help others. This night, which brought about great conversation, led to an idea that started small and has evolved into a company and community-wide effort that has raised over $130K to construct clean water projects for those who don’t have access.

During this webinar, each participant will consider their personal passions in conjunction with their firm expertise to identify potential avenues to start a charitable campaign within their firm. In addition, participants will work in small groups to brainstorm problems and solutions and then develop a charitable campaign plan that will be presented to the audience. By the end of the session, anyone who has ever been told that a problem is too big, or that one person can’t make a difference, will stand inspired and confidently respond: It only takes one.

Presented by Liz Moody, CPSM

  • Identify personal passions that tie into company mission/values/services and community needs.
  • Start a charitable campaign outline.
  • Create a list of future focused action items to take the next step to make a difference.

Cosential - CRM and Proposal Generation for AEC

SMPS webinars are sponsored by Cosential

Liz Moody, CPSM, LEED AP

Chief Marketing Officer


Liz Moody, CPSM, is the chief marketing officer for Cannon, a California-based engineering firm. For 22 years, she has helped guide the direction of Cannon and provide innovative and thoughtful solutions to clients inside and outside the firm. She’s an active participant in the A/E/C industries, having served in organizations including CWEA, ASCE, and the HBA Central Coast. Liz is also the founder and chairman of the Well Worth It Campaign whose mission is to raise awareness and funds for clean, safe water projects around the globe. Since the inception in 2010, the Well Worth It Campaign has helped raise over $130,000 and funded the construction of 21 wells in developing countries. Liz has a Bachelor of Arts from the University of Washington in English Literature as well as a Technical Communication Certification from California Polytechnic State University, San Luis Obispo.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


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