P2W Elements of Design Module 1: Graphic Design Basics Every Marketer Should Know

Recorded On: 05/17/2018


Graphics make your documents more readable and presentations more memorable—but only if they’re used well. Nothing turns off your audience faster than having poor quality visuals.

Having a basic understanding of graphic design elements is essential for today’s marketer. But when there are thousands of options, how do you know which ones to use? And where do you begin? Whether you’re improving your own capabilities or simply wanting to work closely with your graphic design staff, this P2W session will give you the foundation to raise the bar.

This session will help you take your marketing materials to the next level. We’ll talk about graphic file types, the difference between RGB and CMYK, and how photo resolution affects the end result. We’ll explore color and font choices and simple ways to customize stock graphics. We’ll go over some tips for streamlining page design and optimizing files for email vs. print. We’ll even share some resources where you can learn more!

Learning Objectives:

  • Learn about graphic file types and resolution and how to best use each one
  • Discover why color and font choices matter and how to make better decisions about them
  • Learn some basic techniques for choosing stock photos and graphics for more effective visuals
  • Explore ways to streamline page design for more readable, organized documents
  • Discover resources for learning more about graphic design

Karen Kurta, CPSM

Cushman & Wakefield

A three-time marketing excellence award winner, Karen excels in graphic design, photography, and proposal writing, specializing in assembling complex pieces into concise and cohesive marketing materials. She is known for efficiency, creativity, and the drive to continuously improve her skills.

Her career spans various industries including construction and commercial real estate. For eight years, she managed complex proposals and developed presentations, graphics, collateral, advertising, and project photography for two global construction firms. She is currently a Senior Graphic Designer for Cushman & Wakefield—a global commercial real estate firm—where she provides graphic design, photography, and marketing support for over 40 brokers in two markets.

Karen is a CPSM and a member of Commercial Real Estate Women (CREW) and the Professional Photographers of America (PPA). She is also the owner of a Central Florida-based photography business specializing in real estate, portraits, and fine art.  

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Module 1
Live event: 05/17/2018 at 1:00 PM (EDT) You must register to access.