P2W Elements of Design Module 2: Photography 101 for A/E/C Marketers
Recorded On: 05/24/2018
Photography plays such an important role in the world of marketing. The quality of the photos used to represent your brand can help or hurt you. Do you know how to tell the difference between good and bad ones?
Designed to help marketers who are a little less graphics savvy, this P2W session provides the fundamental photography knowledge to take your marketing to the next level—and tell the right story about your company. Whether you’re improving your own capabilities, working with professionals, or wanting to help your staff capture better images, this session will give you the foundation to raise the bar.
This session will cover the basics of photography as it applies to the A/E/C world. We’ll talk about stock photography, how to use the stock sites, and ways to choose the right images. We’ll explore hiring professional photographers and go over some tips and tricks for working with them. We’ll learn about copyright and what that means to you and your firm. We’ll even also provide some tips for taking your own photos.
- Learn how to use stock photography sites and know what to look for to create more effective visuals
- Discover the benefits of using professional photography, when it’s necessary and when it’s not, and how to work with professional photographers
- Learn about copyright, what it is, and how it applies to what you do as an A/E/C marketer
- Explore tips and tricks for taking your own photographs, including project photography and headshots
Karen Kurta, CPSM
Cushman & Wakefield
A three-time marketing excellence award winner, Karen excels in graphic design, photography, and proposal writing, specializing in assembling complex pieces into concise and cohesive marketing materials. She is known for efficiency, creativity, and the drive to continuously improve her skills.
Her career spans various industries including construction and commercial real estate. For eight years, she managed complex proposals and developed presentations, graphics, collateral, advertising, and project photography for two global construction firms. She is currently a Senior Graphic Designer for Cushman & Wakefield—a global commercial real estate firm—where she provides graphic design, photography, and marketing support for over 40 brokers in two markets.
Karen is a CPSM and a member of Commercial Real Estate Women (CREW) and the Professional Photographers of America (PPA). She is also the owner of a Central Florida-based photography business specializing in real estate, portraits, and fine art.