P2W Marketing Bootcamp Module 2: Marketing Plans - Your Roadmap
Recorded On: 03/14/2018
Instructor: Bill Strong, FSMPS, CPSM, Principal
This program will walk you through the 7 steps of a successful marketing plan for your firm. We will discuss the strategic process of each step providing examples along the way. These 7 steps can work for the whole firm or for a division, office or market sector plan. They also become the table of contents for the completed product.
Bill Strong, FSMPS, CPSM
SMPS Marketing Bootcamp Instructor
Bill specializes in helping architecture, engineering and construction firms with strategic planning, marketing and business development, communication training for technical staff, coaching and mentoring marketing personnel, client perception surveys, and client care programs.
Bill has over 44 years of experience in architecture with the last 34 years focusing on business development and marketing. He recently retired as a Principal and the Director of Marketing at a Pacific Northwest leader in the architectural design of educational, healthcare, and institutional projects. Bill was a member of the firm’s executive management team that incorporated two offices in Seattle and Portland. As marketing director of the firm, Bill oversaw the strategic planning and development of marketing and public relations for the corporation and its offices. In addition to strategic planning, his role included market research, indirect market programs, promotion and communication, and direct business development.
Bill received his Bachelor of Architecture degree from Kansas State University and his Masters in Public Relations and Marketing from the University of Missouri. Bill has been a member of AIA since 1973, a member of SMPS since 1982 and a Fellow in SMPS since 1999. He has repeatedly presented at conventions and seminars for organizations locally, regionally, and nationally. Bill’s working and speaking style is energetic, sincere, and passionate.
SMPS Prepare to Win virtual workshops are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects per module.