
P2W Proposals Module 1: Capture Planning
Instructor: Ige Guobadia, CPSM, CF APMP, Ad-Hoc Instructor, SMU-Continuing and Professional Education (CAPE)
An Essential Element in Proposal Writing Synopsis: Proposal writing is a methodical process, that often requires a full team of business development, marketing, and technical professionals. The goal is to create compelling and compliant submissions that win! In addition to the writing process, a lot happens behind the scenes, and Capture Planning is one of them. This important process assesses opportunities, and positions firms accordingly. An effective Capture Plan ensures that your business and marketing efforts, align with your proposal strategy. Using real-life examples, the instructor will emphasize key elements of Capture Planning. Participants will discuss ways to develop customer-specific strategies, to help foster relationships, and create proposal win themes.
Benefits and Outcomes:
- Define Capture Planning and understand why it is important
- Learn key elements of a Capture Plan
- Figure out customer’s hot buttons
- Utilize capture planning to identify and win new business
- Leverage your Capture Team’s feedback to create successful proposals

Ige Guobadia, CPSM, CF APMP
Ad-Hoc Instructor, SMU-Continuing and Professional Education (CAPE)
Ms. Guobadia is a qualified Executive Coach, Certified Professional Services Marketer, and Accredited Proposal Management Professional. Her specialized background encompasses over two decades of hands-on experience in professional services marketing and business development for the AEC industry. Currently, she is a doctoral candidate at Southern Methodist University in Dallas, with a focus on Organizational Dynamics. She has extensive proposal preparation involvement, in responding to government municipalities, private institutions, and other commercial clientele. Ms. Guobadia Served as the Education Director for SMPS (Washington DC Chapter) in 2009-2010, and received the President’s award for outstanding service. She received her Bachelor of Arts degree in English in 1987, and also has a Master’s degree in Dispute Resolution.