Personal Branding for Young Professionals

Personal Branding for Young Professionals

Includes a Live Web Event on 01/22/2026 at 4:00 PM (EST)

This educational program is designed for high school students, ACE Mentor alumni, and those interested in exploring the fundamentals of personal branding and how it evolves with professional growth. Participants will learn how to effectively present themselves in digital environments, laying the foundation for future academic and career success, and will gain practical knowledge to build a strong personal brand that reflects their values, goals, and unique strengths.

Learning Outcomes: 

  1. Understand Personal Branding: Define what a personal brand is, why it matters, and how it can influence academic, internship, and career opportunities.
  2. Learn the Fundamentals of a Personal Brand Statement: Discover principles and steps for developing a clear personal brand statement and how it helps develop a strong reputation and guide consistent messaging across platforms like LinkedIn, school bios, and portfolios.
  3. Build a Strong LinkedIn Presence: Learn how to create and optimize a LinkedIn profile, including writing a compelling summary, choosing a professional photo, and showcasing achievements.

Ida Cheinman

Principal and Creative Director

Substance151

Ida Cheinman is the principal and creative director of the brand strategy, design and digital firm Substance151.

Ida uses her 20+ years of experience as a brand strategist, designer, marketer, and educator to help AEC professionals make sense of trends, tools, and next practices in order to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace. 

At Substance151, Ida leads a multidisciplinary team of creative strategists and strategic creatives in building brands that transform companies. Her work has earned numerous awards and industry recognition and has been published nationally and internationally. 

Ida is a sought-after speaker who is knowledgeable, energetic and excels at making complex information accessible and immediately applicable. She has presented for professional services organizations and branding and marketing conferences nationwide and is a frequent contributor to industry webinars, blogs, podcasts and publications. 

You can connect with her on LinkedIn.

Learn more: https://www.substance151.com/speaker-kit-ida-cheinman/

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Personal Branding for Young Professionals
This educational program is designed for high school students, ACE Mentor alumni, and those interested in exploring the fundamentals of personal branding and how it evolves with professional growth. Participants will learn how to effectively present themselves in digital environments, laying the foundation for future academic and career success, and will gain practical knowledge to build a strong personal brand that reflects their values, goals, and unique strengths. Live event: 01/22/2026 at 4:00 PM (EST) You must register to access.
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