Proposal Essentials: Putting Your Best Foot Forward to Get That Foot in the Door

Too often we're eliminated from the selection process due to a failed proposal submission—a minor technicality, lack of doing our homework, or neglecting to commit the necessary resources. If we don't prepare properly, we set ourselves up for failure from the beginning.

This webinar will help you identify how to get started, what to do to stay on track, and how to help put together a winning proposal. We will identify who must be involved in the process, what information you should keep organized, and key elements of proposals that set yours apart from the competition. You'll learn how to pass the proposal scrutiny process and ultimately win that job.

Learning Objectives

After attending, you'll be able to:

  • Define the necessary steps to putting together a winning proposal and getting your team to the shortlist interview
  • Understand what separates proposal responses in the eyes of the potential client
  • Have the tools to explain to your marketing/BD staff the importance of team participation
  • Identify reasons that your proposal could be scoring too low
  • Present to your firm the essential difference between a responsive proposal and just making a submission


CEU Credits

SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*

SMPS Member Site Registration: $199
Nonmember Site Registration: $259

*Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Ronald C. Kerins, Jr., CCM, LEED AP

Principal Partner, GREYHAWK

Ronald Kerins has more than 30 years' experience in all phases of construction management, from design through occupancy. He teaches various courses in construction and engineering for the Philadelphia Engineers Club, Temple University, Widener University, and Lorman Education Services. Kerins holds degrees in architecture and civil and construction engineering technology, as well as an MBA from Pennsylvania State University.

Kathleen M. Kostiuk, CPSM

Marketing Manager, GREYHAWK

Kathleen Kostiuk also has more than 30 years' experience, specifically in the A/E/C industry. At GREYHAWK, she is responsible for managing all aspects of marketing and business development. Kostiuk is a member of SMPS Philadelphia and sits on the membership and CPSM certification/continuing education committees.

  • Register
    • Non-member - $259
    • Member - $199
    • *Further discounts may apply once you log in.

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