Proposal Secrets: Winning Your Next Proposal

Recorded On: 05/25/2016

While most companies agree that their work is the primary focus of any RFP, many create documents that are never read due to non-compliance. Or, they're overlooked due to poor presentation quality and lack of readability. This can become demoralizing for teams who have invested time and energy; it can even bankrupt businesses.

In Proposal Secrets, our presenter will review how to find opportunities, decide whether to pursue an RFP, and choose an effective design for increased readability. She'll also discuss the difference between compliance vs. responsiveness and how to do a competitive analysis against the incumbent and other submitting companies.

Whether you're part of a large company with an internal proposal departments or a small business looking to expand or partner with others to create a team, this webinar will share great insights on how to manage a successful proposal process to increase your win rate.


Learning Objectives

During this webinar, attendees will learn:

  1. Best practices and procedures for finding proposal opportunities
  2. How to utilize HUB-certified businesses to the advantage of a proposal submission
  3. How to evaluate your company's strengths and services in regards to pursuing targeted RFPs
  4. Best practices and procedures in assessing which RFPs your company should pursue
  5. The importance of design paired with strategy and its impact with evaluators.

CEU Credits

SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*

SMPS Member Site Registration: $179
Nonmember Site Registration: $239

*Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Julie M. Irvin

President, Keystone Resources

As president and founder of Keystone Resources, Julie Irvin brings over a decade of marketing, proposal strategy, design, and presentation experience. Before Keystone Resources, she gained experience as a presentation specialist for Walt Disney World.
She is a frequent speaker at local, state, and national conferences and an active member of the National Speakers Association. Irvin's leadership skills have been recognized with the following awards: 2011 WBE Supplier of the Year, 2011 Under $1 Million in Annual Sales award by the Women's Business Enterprise Alliance, and 2010 Houston's Top 50 Women owned businesses by the Houston Business Journal.


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