Proposals (and Interviews) that Lose
Recorded On: 03/20/2018
Presenter: Virginia McCoy
Tuesday, March 20, 2–3:30 p.m. EST/1 p.m. CST/Noon MT/11 a.m. PST
Nothing hurts more than spending too many hours on proposals and interviews that lose. Are you doing all of the “right things” with your proposal process to win new business but not seeing results? Do you even have a proposal process? This session explores the common mistakes that lead to proposals and interviews with no chance of winning new business.
Session Learning Objectives
During this webinar, participants will have knowledge of:
- Questions to ask before responding to a RFQ or RFP
- Why “hope” isn’t a strategy
- Small tricks that have a big impact on differentiation
- Presentation strategies that wow decision-makers
Communications Consultant, Ingenuity Marketing Group, LLC
Virginia McCoy is a communications consultant with Ingenuity Marketing Group, LLC, in St. Paul, Minnesota. A former in-house marketer for a mid-size architecture firm, Virginia focuses on branded key themes and public relations that help engineers gain competitive visibility and improve their win rates. She explains the newest tools to enhance online marketing, including search engine optimization (SEO) and web analytics. She is also skilled at blogging and social media posts that engage more users. She has spoken to industry associations including the American Council of Engineering Companies (ACEC) and is an active member of SMPS-Twin Cities.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
Recordings of SMPS webinars are available to train your marketing professionals. Learn more