[Report] Emerging Trends in AEC Marketing and Business Development | 2027

Firms that succeed tomorrow will leverage emerging trends of today.

The AEC industry is facing new expectations from clients, rapid advances in technology, and evolving buyer behavior. As these forces take shape, marketing and business development have become more strategic, integrated, and essential for firm growth.

To help prepare your firm for what’s next, the SMPS Foundation is back with new findings. Developed in partnership with Stambaugh Ness and grounded in research, 2027 Emerging Trends explores:

• Where new skills, tools, and approaches may be required
• Different pressure points shaping the future of AEC marketing and business development
• Trends and metrics to watch and why they matter
• What these findings mean as they relate to winning and retaining work

Equip your firm to compete—and stay ahead—in a complex and changing market. Use the 2027 Emerging Trends report to:

• Help with strategic planning and discuss future capabilities 
• Explore whether current systems are aligned with where the market is headed
• Decide on investments needed in talent and technology

Emerging Trends will be available for purchase on Tuesday, July 28. If you’re attending the Emerging Trends Roundtable at Amplify A|E|C, or The Pinnacle Experience, the report is included in your registration. 

SMPS member price: $50
Nonmember price: $350

To purchase the report, click the Register button and use your SMPS log-in credentials. New to SMPS? Create an account to get started!