Sales And Marketing Are Not the Same: Create and Leverage Your Growth-Oriented Message

Recorded On: 09/15/2015

Do you ever feel like you have to battle within your company to show how valuable marketing is or to gain dollars for your budget?

Does your organization sometimes have more of a sales mindset than a marketing culture?

If you spend time or energy thinking about how you have to market to your company about the value of marketing, this webinar is for you.

You know sales and marketing are different with unique goals and approaches. But not everyone in our industry understands how critical real marketing is. Showing your leaders how marketing generates growth will change the game for you and your company.

Learning Objectives

During this webinar, attendees will:

  • Gain clarity on how to convey the difference between marketing and sales throughout your organization.
  • Learn six steps of marketing you can follow to clearly show your Marketing ROI whether you have a marketing team or a single staff member tasked with marketing.
  • Develop strategies to create the ideal message for the ideal message for the ideal market at the ideal time through a process-driven approach.
  • Understand how you can have your boss wanting to invest more in marketing.
Join us for this must-see webinar to instill a growth-oriented marketing culture that engages prospects, customers, and internal stakeholders... And helps you receive the respect (and budget!) you deserve.


CEU Credits

SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*

SMPS Member Site Registration: $199
Nonmember Site Registration: $259

*Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

David M. Mastovich

President & CEO, Author and Speaker, MASSolutions

Dave Mastovich has helped companies transform their branding, marketing, and sales for more than a decade. After leading marketing efforts among major Pittsburgh healthcare and higher education players, Mastovich started his own company, MASSolutions, in 2002. As President and CEO, Mastovich leads a team dedicated to helping companies gain a competitive edge by creatively telling their stories to their key target audiences.

He's author of Get Where You Want to Go, How to Achieve Personal and Professional Growth Through Marketing, Selling and Story Telling and his column/blog, Light Reading, has been featured in more than 50 media outlets with readership of more than one million.