Secrets of Success: Managing a Decentralized Marketing Team

Recorded On: 03/24/2020

Jen McGovern, CPSM, Mid-Atlantic Regional Marketing Manager, VHB 
Tuesday, March 24, 2020, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

Session Description

Absence might make the heart grow fonder—but does working remote make more efficient marketing teams? As firms in the A/E/C industries continue to grow, they’re typically faced with how to organize their marketing staff while considering overhead costs, workflows with technical staff, investments in workspace, marketing staff morale, and opportunities for marketing career growth. 

Whether your marketing team all sits together in the most fun section of the office, uses a hybrid approach to meet the needs of your firm, or is made up of separate marketers linked only by a shared firm name, you’ll gain insights learned from our presenter Jen McGovern, CPSM, who has years of experience managing a decentralized marketing team. 

During the past four years, Jen has transformed her regional marketing team from a fully decentralized model with one marketer in each office to a collaborative, hybrid model where marketers sit in a variety of offices but work seamlessly together on projects across the region. She’ll discuss how to determine which model is best for your firm, how to garner buy-in from leadership on moving to the model, and best practices for leading any team that spends very little time physically together.

Session Learning Objectives

During our March webinar, participants will:

  • Understand the benefits and drawbacks of the centralized, hybrid, and decentralized marketing team models
  • Consider how to determine the marketing team model that works best for their firm
  • Learn how to present the case for a new or changed model
  • Learn best practices for managing a decentralized or hybrid marketing team

     Cosential - CRM and Proposal Generation for AEC

SMPS webinars are sponsored by Cosential

Jen McGovern, CPSM

Mid-Atlantic Regional Marketing Manager, VHB

Jen McGovern, CPSM, senior regional marketing manager, oversees the marketing efforts for VHB’s mid-Atlantic region. With a background as an editor and copywriter, Jen fell into the A/E/C industry in 2012 and found a passion for proposals and infrastructure projects. A prolific author and presenter, Jen is a past-president of SMPS Washington, DC  and was named the 2022 SMPS Chapter President of the Year. She also serves on the Editorial Committee for Marketer, as well as the national Certification Committee. She achieved her Certified Professional Services Marketer (CPSM) designation in 2015. 


SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    

  • Register
    • Non-member - $259
    • Member - $199
    • *Further discounts may apply once you log in.


Live event: 03/24/2020 at 2:00 PM (EDT) You must register to access.
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