Strategic Business Development Training: Creating Your Plan for Targeted Growth

Business development is a term used interchangeably for marketing, sales, networking, and socializing in general. That’s not what it really is when it comes to growing your firm’s business. During this webinar, our presenter will show us how to create and lead real strategic business development efforts and get real results. This training will teach you how to pursue more strategic opportunities that develop deep client relationships with the ones you actually want to do business with, enhance your career, and end in signed contracts with profitable long-term clients.

This isn’t a general “attend a networking event and send a thank-you email” kind of session. It’s a how-to guide for developing a strategic plan—starting with firmly identifying your core competence in alignment with your company’s vision, mission and strategy to setting aligned marketing goals, defining target markets and clients, and using that research to increase client hit rates. Our presenter will also share real-life examples in today’s markets to help guide you as you navigate changing environments and what to expect as a result.

During this webinar, participants will:

Discover how to create and lead real strategic business development efforts
Learn how to pursue more strategic opportunities that develop deep client relationships with the clients you actually want to do business with

SMPS webinars are sponsored by Cosential

Larisa Forester, CPSM

Associate AIA

Larisa Forester, CPSM and Associate AIA, is known for embracing eternal positivity, new ideas, innovative techniques, diverse cultures, and constant growth. With a background in architecture, art, international business, marketing, and systematic inventive thinking, she uses her experiences to lead firms in international client growth and market expansion. She’s passionate about helping others learn how to create meaningful, lasting relationships through dedication to constantly improving the status quo. After studying in the Côtes-d’Armor, painting in the Louvre, establishing a city holiday, setting a Guinness World Record, and creating new business development and marketing departments for multiple firms, Larisa is always ready for another adventure.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*

SMPS Member Site Registration: $199

Nonmember Site Registration: $259

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

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