Sustainable Marketing: Strategies for a Greener Future in A/E/C

Sustainable Marketing: Strategies for a Greener Future in A/E/C

Includes a Live Web Event on 01/23/2025 at 2:00 PM (EST)

As sustainability becomes increasingly crucial across industries, marketing professionals AEC must adapt their strategies to align with this global shift. This session will explore how to integrate sustainable practices into marketing initiatives without compromising creativity or effectiveness. Attendees will learn how to reduce the environmental impact of their campaigns, communicate sustainability authentically, and leverage green marketing as a competitive advantage. Whether you're just beginning your sustainability journey or looking to enhance existing efforts, this session will provide practical insights and actionable strategies to make your marketing more eco-friendly.

Key Takeaways:

  1. Integrating Sustainability into Marketing Campaigns: Learn how to incorporate eco-friendly practices into every aspect of your marketing strategy, from content creation to event planning, ensuring your efforts align with broader environmental goals.
  2. Authentic Green Communication: Discover effective ways to partner with the sustainability leaders to communicate your firm’s commitment to sustainability, avoiding greenwashing and building trust with clients and stakeholders through transparency and integrity.
  3. Leveraging Sustainable Marketing for Competitive Advantage: Understand how positioning your firm as a sustainability leader can differentiate you in the market, attract like-minded clients, and contribute to long-term business growth.

Jennifer Haferbecker, CPSM

Fractional CMO and Founder

On Your Market Set Go

Jennifer Haferbecker is a seasoned marketing leader with a proven track record of driving strategic growth and fostering an inclusive, high-performance culture in the AEC industries. As the former Chief Marketing Officer at HGA, Jennifer played a pivotal role in guiding the firm through unprecedented challenges. With a deep passion for sustainable design, she has now transitioned into consulting as a Fractional CMO, where she helps purpose-driven firms turn visionary ideas into tangible outcomes, enhancing both business success and positive global impact. She is passionate about helping firms navigate the complexities of today's market while staying true to their vision and values.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


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Sustainable Marketing: Strategies for a Greener Future in AEC
As sustainability becomes increasingly crucial across industries, marketing professionals AEC must adapt their strategies to align with this global shift. This session will explore how to integrate sustainable practices into marketing initiatives without compromising creativity or effectiveness. Attendees will learn how to reduce the environmental impact of their campaigns, communicate sustainability authentically, and leverage green marketing as a competitive advantage. Whether you're just beginning your sustainability journey or looking to enhance existing efforts, this session will provide practical insights and actionable strategies to make your marketing more eco-friendly. Live event: 01/23/2025 at 2:00 PM (EST) You must register to access.
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