Tell Unforgettable Stories to Win Work and Recognition

Tell Unforgettable Stories to Win Work and Recognition

Includes a Live Web Event on 04/25/2024 at 2:00 PM (EDT)

Design is a communication tool and when we communicate, we tell stories. But are those stories unforgettable and high impact? Often, what’s missing from those stories is a clear narrative arc that connects and moves the audience. Making the emotional connection and demonstrating impact is what differentiates leaders and their work. Through a series of prompts and interactive exercises, participants will develop the seeds of unforgettable stories that will move and delight their audiences – whether they hope to reach an award jury or their next client. These tools to identify narrative will enable participants to develop winning proposals, pitches, and award submissions.


During this webinar, participants will:

• Articulate how your firm’s strengths and goals align.
• Discover new opportunities and story potential within your firm’s work.
• Develop an unforgettable story to raise your firm’s profile in the profession

Karen E. Robichaud

Strategic Communications Consultant

Karen Robichaud LLC

An experienced storyteller in the arts, architecture, and design, Karen cultivates a holistic approach to strategic communications and leadership development. Serving as a creative leader and storyteller for award-winning campaigns and projects of multiple scales, Karen brings broad perspective to her work. Skilled at articulating design excellence, she has developed successful submissions for several AIA award programs such as Firm Award, COTE Top Ten, Young Architect, and AIA Fellowship. Karen is a frequent speaker at industry conferences; she also speaks at architecture schools regarding professional practice. Her work has been published in the AIA YAF quarterly magazine, Connection, Marketer, and Architectural Digest. She serves on the Strategic Council for the Design Museum Everywhere and is a board member for Open Architecture Collaborative. Before starting her consulting practice, Karen worked in-house at Payette (the 2019 AIA Architecture Firm Award recipient) and Bohlin Cywinski Jackson.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


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Tell Unforgettable Stories to Win Work and Recognition
Design is a communication tool and when we communicate, we tell stories. But are those stories unforgettable and high impact? Often, what’s missing from those stories is a clear narrative arc that connects and moves the audience. Making the emotional connection and demonstrating impact is what differentiates leaders and their work. Through a series of prompts and interactive exercises, participants will develop the seeds of unforgettable stories that will move and delight their audiences – whether they hope to reach an award jury or their next client. These tools to identify narrative will enable participants to develop winning proposals, pitches, and award submissions. Live event: 04/25/2024 at 2:00 PM (EDT) You must register to access.
Evaluation Survey
We actively use feedback to improve our SMPS Monthly Webinar program. Please complete this brief eight-question evaluation of this program. You must register to access.