The Butterfly Effect & Its Impact on A/E/C Firms

Presenter: Scott Butcher, FSMPS, CPSM, VP/CMO, JDB Engineering, Inc.
Tuesday, February 12, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

Session Description

The future will be a terrifying place for the ill-prepared. For those who don’t take the time to scan their environments to make educated predictions about how new trends will impact them, a post-apocalyptic wasteland awaits. The Butterfly Effect posits that something as seemingly innocuous as a butterfly flapping its wings can directly impact the development of a major hurricane several weeks later. But in an industry of technical professionals, these early indicators of major disruptors are often ignored or go unnoticed. Firms often spend time reacting to present-day situations rather than addressing trends that severely impact the A/E/C industries in the long term. Through this webinar, participants will learn about such trends and be able to interpret future ones to obtain success.

Session Learning Objectives:

During our February webinar, participants will:

Recognize the importance of researching and interpreting trends for their firms
Explore the major issues on the horizon and the potential impact those trends will have on the A/E/C industries as a whole
Utilize resources that can efficiently and effectively be used to identify and classify future trends that will impact firms and the A/E/C industries
Conduct environmental scanning and incorporate best practices for sharing findings and content with other firm executives

SMPS webinars are sponsored by Cosential

Scott Butcher, FSMPS, CPSM

Vice President and Chief Marketing Officer, JDB Engineering

Scott Butcher is author or co-author of several A/E/C industry-related publications, including Sell. Do. Win Business. How A/E/C Firms are Using Staff to Win More Work, A/E/C Business Development – The Decade Ahead, Reputation Design-Build: Creating Winning Personal Brands for Engineers, Designers, and Construction Professionals, and Marketing in the Building Industry. Scott is constantly scanning the environment to identify trends that can greatly impact the A/E/C industries. He shares findings and recommendations on his popular Engineering News-Record blog, Marketropolis.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*

SMPS Member Site Registration: $199

Nonmember Site Registration: $259

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Recordings of SMPS webinars are available to train your marketing professionals. Learn more