The Interplay of Marketing Communications and Business Development

The Interplay of Marketing Communications and Business Development

At many firms marketing and business development are considered two separate activities, often with separate staff leading them.  However, smart firms recognize the interplay between the two and use each to help inform the other.  This webinar will talk through the ebb and flow between marketing and business development before, during and after the pursuit process, share examples of how they have been coordinated successfully, and offer practical tips for engaging with your colleagues on the “other” side of the marketing aisle.

Learning Objectives

  • Understand which parts of the BD/M effort take precedence during which phases of a project pursuit
  • Recognize the ways in which each part of the BD/M team informs/supports each other
  • Identify practical ways to bridge the divide to create a whole that is greater than the sum of its parts

Sarah Wortman, CPSM

Director of Marketing

MG2

A business development and marketing leader in the AEC industry for over 25 years, Sarah Wortman, CPSM is currently Director of Marketing at MG2 where she oversees a team of pursuit support and communications professionals, coaches seller-doers, and oversees business development accountability and training programs for the firm.   She has worked with firms in the Midwest, Mid-Atlantic and Western regions of the US.  Prior to joining the AEC industry, Sarah taught speech communications at DePaul University in Chicago.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


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The Interplay of Marketing Communications and Business Development
At many firms marketing and business development are considered two separate activities, often with separate staff leading them. However, smart firms recognize the interplay between the two and use each to help inform the other. This webinar will talk through the ebb and flow between marketing and business development before, during and after the pursuit process, share examples of how they have been coordinated successfully, and offer practical tips for engaging with your colleagues on the “other” side of the marketing aisle. You must register to access.
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