The Interplay of Marketing Communications and Business Development

The Interplay of Marketing Communications and Business Development

Includes a Live Web Event on 10/17/2024 at 2:00 PM (EDT)

At many firms marketing and business development are considered two separate activities, often with separate staff leading them.  However, smart firms recognize the interplay between the two and use each to help inform the other.  This webinar will talk through the ebb and flow between marketing and business development before, during and after the pursuit process, share examples of how they have been coordinated successfully, and offer practical tips for engaging with your colleagues on the “other” side of the marketing aisle.

Learning Objectives

  • Understand which parts of the BD/M effort take precedence during which phases of a project pursuit
  • Recognize the ways in which each part of the BD/M team informs/supports each other
  • Identify practical ways to bridge the divide to create a whole that is greater than the sum of its parts

Liza Hall, MBA, CPSM

AI Marketer

LJH Consulting

Ms. Hall is an AEC Marketer specializing in data analysis and content creation utilizing artificial intelligence (AI). With over 20 years of expertise in market research and strategy for client relationships and proposals, she is passionate about empowering professionals to leverage the power of AI to drive innovation and achieve their goals. Ms. Hall completed the AI for Business Specialization from the University of Pennsylvania, where she honed her skills in AI applications and data-driven decision-making. She also obtained the Generative AI Assistants and Generative AI Automation Specializations from Vanderbilt University. Ms. Hall works with organizations and AEC professionals to develop and implement AI solutions that enhance operational efficiency, improve client engagement, and create a competitive edge.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


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The Interplay of Marketing Communications and Business Development
At many firms marketing and business development are considered two separate activities, often with separate staff leading them. However, smart firms recognize the interplay between the two and use each to help inform the other. This webinar will talk through the ebb and flow between marketing and business development before, during and after the pursuit process, share examples of how they have been coordinated successfully, and offer practical tips for engaging with your colleagues on the “other” side of the marketing aisle. Live event: 10/17/2024 at 2:00 PM (EDT) You must register to access.
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