The Truth Behind Professional Services Marketing
Not many children grow up dreaming of being a marketer in the A/E/C industries (yet). Many A/E/C marketers report that they fell into this business, without realizing its existence or feeling prepared to sell professional services. Presenter Jen McGovern, CPSM, completely understands that feeling: When a friend shared a job posting for a marketer at an engineering firm, her reaction was, “But I’m not an engineer!”
Ten years later, Jen still isn’t an engineer—but she has learned a lot about the wonderful world of professional services marketing. In this program, Jen will share stories and insight into common questions marketers wish they knew when they began (but were afraid to ask). During our webinar, you’ll learn:
- The history of professional services marketing
- How it differs from traditional marketing
- What skills are most needed for the profession and A/E/C industries
- How to use those skills to get prepared and succeed
Whether you’re new to the A/E/C industries, considering a career change, or looking for that intro class you wish you had in your first week, SMPS is here to help!
If you can’t make it on November 17, you can purchase the webinar in advance and watch at your convenience.
Jen McGovern, CPSM
Mid-Atlantic Regional Marketing Manager, VHB
Jen McGovern, CPSM, senior regional marketing manager, oversees the marketing efforts for VHB’s mid-Atlantic region. With a background as an editor and copywriter, Jen fell into the A/E/C industry in 2012 and found a passion for proposals and infrastructure projects. A prolific author and presenter, Jen is a past-president of SMPS Washington, DC and was named the 2022 SMPS Chapter President of the Year. She also serves on the Editorial Committee for Marketer, as well as the national Certification Committee. She achieved her Certified Professional Services Marketer (CPSM) designation in 2015.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
- Non-member - $259
- Member - $199
- *Further discounts may apply once you log in.