The Winning Edge Workshop Series: Tactics to Outshine Your Competition and Win More Business
Winning business is a complex process that needs the right approach to navigate successfully and emerge victorious. You must enable your business to gain an edge and get ahead of the curve — or you risk competitors leaving you in the dust.
This three-part series provides a deep dive into proven strategies that have helped countless organizations across various industries win sought-after contracts. You’ll learn the key to powerful pre-RFP positioning, the path to winning proposals, and how to develop and deliver compelling presentations that make an impression.
By the end of this series, you’ll have taken significant steps toward new levels of success and will find yourself inspired, empowered, and ready to elevate your business to new heights.
- Part 1: Pre-RFP/positioning strategies
- Part 2: Proposal best practices
- Part 3: Presentation best practices
July 11: Part I: Find Your Foothold: Powerful Pre-RFP Positioning Strategies
Submitting a stellar proposal is vital to winning work, but it's not the only piece of the puzzle! Establishing yourself as a leader in your industry requires a solid understanding of your market and competitors, developing an actionable business plan, and investing in strategic growth tactics.
Powerful positioning is key. Learn proven sales and marketing tactics in this engaging session to start implementing today to stand out from the crowd and position yourself to capture your next big client, contract, or project.
July 13: Part II: Forget Hope: Taking Strategic Action for Proposal Success
Hope and luck alone aren’t enough to grow your organization and land more contracts —winning more business takes strategic action. As competition increases, you need a game plan beyond subject matter expertise to stay ahead of the pack and come out on top.
In this session, discover a treasure trove of tactics to help you get ahead of the RFP, gain a deeper understanding of your clients and their needs, and outshine the competitors. You’ll also learn how to develop proposals that the evaluation committee cannot resist! Success is not an accident. Why hope and lose when you can engage and win?
July 17: Part III: Death by PowerPoint? NO WAY! Keys to Developing Engaging, Interactive, and Attention-Grabbing Presentations
Keeping your audience hooked can feel like an uphill battle in today’s fast-paced world as decreasing attention spans make it increasingly more difficult to present with impact. It’s not just you — some studies even suggest that goldfish have longer attention spans than humans these days.
Even in the goldfish era, you can captivate your audience by conquering the “death by PowerPoint” curse and igniting connection with a compelling narrative.
Whether for an introductory pitch meeting or a coveted shortlist presentation, this session will equip you with the skills to structure your presentations to capture (and retain!) your audience’s attention, incorporate storytelling fundamentals with words that persuade and sound like you, design sophisticated slides (even with little to no design experience!) and so much more. Get ready to grab your audience’s attention and never let go!
Krystn Macomber, CP APMP Fellow, LEED AP
Founder + CEO
Krystn is a true powerhouse in engaging and empowering audiences with her dynamic speaking skills and deliberate facilitation. With a rare and coveted ability to bring big-picture ideas (and the actionable takeaways to get there) to life, she weaves wisdom, and humor together into a winning combination that captivates diverse audiences. As a former Division I college athlete, Krystn's competitive spirit and drive are evident in everything she does. She is no stranger to facing challenges head-on with a growth mindset to achieve success — an energy that shines through in her speaking engagements, inspiring with expert insight and strategy that spans industries.
As the founder + CEO of Summit Strategy, a game-changing integrated marketing + proposal consulting firm, Krystn is instrumental in helping B2G/B2B organizations achieve their goals through strategic planning, branding, proposal development, and training. With over 20 years of experience in the marketing + proposal profession, she has earned a reputation as an expert at assembling high-performing teams that deliver significant, demonstrable sales growth and improved win rates.
Krystn's passion for forging powerful connections that bridge organizational gaps and align goals has earned her widespread respect in the industry. As the former board chair for the Association of Proposal Management Professionals (APMP), she led an 11,000-member, $2.5M professional association to one of its most profitable years in 2021. Currently, she is an advisory board member of the UCI Customer Experience Program. In recognition of her exceptional leadership and achievements, Krystn was named one of the 20 Most Inspiring Women Leaders by Women Leaders Magazine in 2022.