Unpacking Stereotypes and Biases in the A/E/C Industries

Recorded On: 06/02/2021


We’ve all heard jokes like, “How do you tell the difference between an engineer and an architect?” Or perhaps you’ve been told by someone, “You don’t look like an engineer.” Stereotypes are abound in the A/E/C world, and while they might seem to make good fodder for jokes, they’re holding us back from advancing the future of the A/E/C industries.

By better understanding the impact of stereotypes among the A/E/C disciplines and the broader workforce, we can gain a better understanding of each other's perspectives and adjust to create thriving relationships and project success. Conscious and unconscious bias is also a key inhibitor of advancing diversity in our industry. As we look to the future, this lack of diversity can hinder innovation and ability overcome the current talent war.

Research consistently cites diversity and inclusion as a source of competitive advantage and a key enabler of growth.  During this interactive session, the presenters will share data and best practices for recognizing conscious and unconscious bias, avoiding confirmation bias, and how to mitigate the impact of these biases. Participants will hear industry leaders’ advice and their personal experiences in video interviews recorded specifically for this presentation.  At the conclusion of the session, each participant will have a better sense of their personal bias and leave armed with resources to address them.

During this webinar, participants will:

  • Discover how to understand our own personal bias and trusted resources to help address them personally and professionally
  • Learn ways to approach meetings and decision-making to minimize bias and increase inclusivity

Cosential - CRM and Proposal Generation for AEC

SMPS webinars are sponsored by Cosential

Lisa Thoele, CPSM

Aerospace & Defense Business Development Lead


Lisa Thoele, CPSM, APR, LEED AP leads RS&H’s Aerospace and Defense Business Development and Marketing teams. She is responsible for strategic planning, teaming, as well as capture strategy development and proposal management. A Texas native but Florida bred, she holds a Bachelor of Science in Business Administration with a Major in Finance, Cum Laude from the University of Florida, and a Master of Business Administration from the University of South Florida.

Danielle Barner

VP Federal Business Development Director


Danielle Barner serves as Vice President and Federal Business Development Director for Atkins. She is an experienced business developer with 16 years’ experience in the A/E/C industry working with federal customers. During her career, she has held senior roles responsible for strategic planning, client management, capture management and proposal oversight for growing federal businesses. A mom of two children, she is based in Dallas, Texas, and holds a Bachelor of Arts in Journalism from the University of Richmond.

Lisa and Danielle have partnered to be drivers of A/E/C industry change, including helping establish the Society of American Military Engineers’ Diversity and Inclusion Working Group and authoring a 2020 Diversity and Inclusion Report.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

  • Register
    • Non-member - $259
    • Member - $199
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Live event: 06/02/2021 at 2:00 PM (EDT) You must register to access.
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