The A/E/C industries have experienced a robust and unparalleled uptick as the economy continues to heal from the pandemic. As we look ahead to 2022, we expect the momentum of opportunities to continue to build. And as marketers and business developers, the need to design a strategy in preparation for this influx is more crucial than ever. Knowing where we are and where we’re headed allows us to align our efforts with our companies’ goals and objectives.

This session will outline the key components of any effective market research project, and how to take market research and use it for sales, service AND publicity. We will emphasize SMART research: Strategy, Methodology, Action, Review and Tell the World.