Marketing Automation: What Is It? Do I Need It? How Do I Start?

Recorded On: 10/20/2015

Don't get stuck in the daily grind and miss the next big thing—marketing automation. By marketing effectively, you'll save time, money, and resources. Best part: marketing automation is the ideal solution for nurturing leads over the multi-year sales cycle found in the A/E/C industry.

During the webinar, we'll start at the beginning—What is marketing automation and what can it do? You'll also learn how to decide if it's right for your firm and how to implement the best program.

Learning Objectives

During this webinar, attendees will:

  • Define marketing automation and its vast capabilities
  • Hear case studies of marketing automation in action
  • Identify if marketing automation is right for you and your firm's efforts
  • Learn how marketing automation helps to understand a potential client's behavior, which is necessary for nurturing leads

CEU Credits

SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*

SMPS Member Site Registration: $199
Nonmember Site Registration: $259

*Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Perryn D. Olson, CCMP, CPSM

Account Director, Hinge Marketing

Perryn Olson has experience working in many industries, and in particular A/E/C. He speaks regularly at professional conferences around the country, and has written extensively for construction industry publications. In 2014, he published his first book, Construction Executive's Guide to Brand Marketing. Based in New Orleans, he is president of SMPS Southeast Louisiana, past co-chair of SMPS Southern Regional Conference, and past president of Executive Connections, a business networking organization in New Orleans. In 2013, he was named one of Engineering News-Record's 20 Under 40 in Texas and Louisiana.


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