Don't get stuck in the daily grind and miss the next big thing—marketing automation. By marketing effectively, you'll save time, money, and resources. Best part: marketing automation is the ideal solution for nurturing leads over the multi-year sales cycle found in the A/E/C industry.

During the webinar, we'll start at the beginning—What is marketing automation and what can it do? You'll also learn how to decide if it's right for your firm and how to implement the best program.

Learning Objectives

During this webinar, attendees will:

• Define marketing automation and its vast capabilities
• Hear case studies of marketing automation in action
• Identify if marketing automation is right for you and your firm's efforts
• Learn how marketing automation helps to understand a potential client's behavior, which is necessary for nurturing leads

How closely do you follow the trends affecting your market sector?

Research is critical when you have a very specific market sector or target client and need to know more about them. In February's Webinar, we'll discover the types of research that can be done for both public and private owners. We'll also discuss various research tools to help find the money within your market sectors and web sites that show trends in the A/E/C industry. With these tools and other resources, you'll be able to start a successful marketing plan.

Learning Objectives

During this Webinar, attendees will:

• Discover where to research your market sectors
• Find the appropriate publications and web sites that will show you the trends in your market sectors
• Understand how research can lead you to discovering the next trends in the A/E/C industry
• Be able to define the four types of research: primary, secondary, competitive intelligence, and client intelligence.

Marketers are asked to promote a variety of services to a variety of clients, and they use many vehicles to do it. Choosing just the right vehicle at just the right time with just the right message takes skill. And it takes intelligence.

This session will outline the key components of any effective market research project, and how to take market research and use it for sales, service AND publicity. We will emphasize SMART research: Strategy, Methodology, Action, Review and Tell the World.

Your strategy must outline your business and growth goals, but short and long term. Are you exploring a new niche or trying to expand an existing one? Are you contemplating a merger or acquisition? Are you looking at a new location for an office? Your business goal determines the market research strategy, which leads to methodology, action, review and telling the world.

We will workshop best practices and roadblocks to effective market research as it applies to audience goals.

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Recordings of SMPS webinars are available to train your marketing professionals. Learn more https://onlinelearning.smps.org

SMPS webinars are sponsored by Cosential

CEU Credits SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

The steady rise in the economy has caused a stir within the A/E/C industry landscape for marketing professionals. How do you differentiate your skills and demonstrate your value in this highly competitive landscape? Knowing about and implementing a strategic plan is a critical ingredient in keeping forward momentum in your career path—regardless of where you are in your profession.

This webinar on developing strategic plans will summarize the critical decision-making process, examine how to interpret research and define a process for crafting a workable plan that gains consensus among peers, and achieve buy-in from company executives. Together, we will break down the process, demystify the concepts, and provide useable tools for implementation back at the office.

All marketers should have the skills and confidence to build a plan, incorporate it into the marketing workflow, and gauge its success. This webinar will create a roadmap to show how to make yourself a valuable contributor to the process.

Learning Objectives

During this webinar, attendees will:

1. Gain a comprehensive understanding of the elements, variety of applications, and purpose of a strategic plan to incorporate in the planning process.
2. Learn a variety of tools available to apply the knowledge gained on a micro and macro level within their firms.
3. Develop a roadmap and learn specific tactics to insert yourself in the process and be seen as a valuable contributor.
4. Gain the knowledge to determine the starting point for developing a strategic planning approach for your firm's activities.

CEU Credits

SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*

SMPS Member Site Registration: $199
Nonmember Site Registration: $259

*Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!