Show Me the Money - Market Research and Trends

Recorded On: 02/17/2015

How closely do you follow the trends affecting your market sector?

Research is critical when you have a very specific market sector or target client and need to know more about them. In February's Webinar, we'll discover the types of research that can be done for both public and private owners. We'll also discuss various research tools to help find the money within your market sectors and web sites that show trends in the A/E/C industry. With these tools and other resources, you'll be able to start a successful marketing plan.

Learning Objectives

During this Webinar, attendees will:

  • Discover where to research your market sectors
  • Find the appropriate publications and web sites that will show you the trends in your market sectors
  • Understand how research can lead you to discovering the next trends in the A/E/C industry
  • Be able to define the four types of research: primary, secondary, competitive intelligence, and client intelligence.


CEU Credits

SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*

SMPS Member Site Registration: $199
Nonmember Site Registration: $259

*Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Rhodes B. White, FSMPS, CPSM

President, White Consulting

Rhodes B. White, FSMPS, CPSM, has more than 30 years' experience in marketing professional services, working for premier corporations in the design, development, and management of the built environment. Her experience has included market research, strategic planning, team building, and business development. White is a past president of the SMPS Foundation and is the past president of SMPS Palmetto, as well as a founding member, and the Atlanta Chapter of SMPS. Her firm, White Consulting, is located in Charleston, SC.


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