Strategic Planning 101 – Demystify the Process

Recorded On: 08/11/2015

The steady rise in the economy has caused a stir within the A/E/C industry landscape for marketing professionals. How do you differentiate your skills and demonstrate your value in this highly competitive landscape? Knowing about and implementing a strategic plan is a critical ingredient in keeping forward momentum in your career path—regardless of where you are in your profession.

This webinar on developing strategic plans will summarize the critical decision-making process, examine how to interpret research and define a process for crafting a workable plan that gains consensus among peers, and achieve buy-in from company executives. Together, we will break down the process, demystify the concepts, and provide useable tools for implementation back at the office.

All marketers should have the skills and confidence to build a plan, incorporate it into the marketing workflow, and gauge its success. This webinar will create a roadmap to show how to make yourself a valuable contributor to the process.

Learning Objectives

During this webinar, attendees will:

  1. Gain a comprehensive understanding of the elements, variety of applications, and purpose of a strategic plan to incorporate in the planning process.
  2. Learn a variety of tools available to apply the knowledge gained on a micro and macro level within their firms.
  3. Develop a roadmap and learn specific tactics to insert yourself in the process and be seen as a valuable contributor.
  4. Gain the knowledge to determine the starting point for developing a strategic planning approach for your firm's activities.

CEU Credits

SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*

SMPS Member Site Registration: $199
Nonmember Site Registration: $259

*Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Ashley L. Dale, CPSM, CIT

Owner/CEO, DB Consulting

Ashley Dale, CPSM, CIT is a marketing and business development professional more than 17 years of A/E/C industry experience. Recognized for industry leadership, communication and relationship-building, Dale has expertise with project opportunity identification, pursuit strategy, client relationship expansion, proposal development and writing, firm promotion, strategic planning and comprehensive MarCom efforts. As the owner of DB Consulting, a strategic marketing consulting firm, Dale continues to work with a variety of firm types, sizes and concentrations providing a range of services from branding to design; proposals to communications; market research to strategic planning and everything in between. DB Consulting is focused on providing services related to "all things marketing" to professional service firms.

Erik Grandowski, CPSM

Principal - Director of Marketing and Communications, Pond & Company

Erik Grandowski, CPSM is a principal and director of marketing and communications for Pond & Company, an Atlanta-based ENR 500 firm with domestic and international offices. Over the past 25 years, Grandowski has drawn upon his rich background in architecture, theatrical design, graphic design, marketing and communications to create solutions that foster brand awareness, win projects, and position companies above their competitors. His passion is collaborating with architects, engineers, marketers, seller-doers, and business developers to improve their skills in strategic marketing, cultivating clients, presentations and communications. To support Pond & Company's 300+ architects, engineers and planners, Erik directs a vibrant staff of 14 marketers, business developers and creative professionals. He is also an active speaker within the SMPS and ACEC communities, presenting on topics such as Finding Your Firm's Strategic Angle, Building a Winning Marketing Team, Seller-Doer Training Essentials, and Achieving Success by Becoming Your Clients' First Choice.

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