Domain 2: Marketing Planning

  • Defining Your Firm’s Value Path

    Contains 3 Component(s), Includes Credits Recorded On: 04/07/2020

    There are four distinct categories of value development: functional, operational, transformational, and inspirational. Most professional service firms already deliver functional value, but what does it take to deliver operational value, or even a value that can transform a client’s project? In this webinar, we’ll review each of these categories and discover how delivering value can move your firm into increased revenue.

  • Understanding Financial Metrics and Why They Matter

    Contains 3 Component(s), Includes Credits Recorded On: 03/12/2019

    Balance sheets, profit and loss analysis, and financial reports can seem daunting to marketing and business development teams. But understanding your firm’s key financial metrics and how they impact you is critical to your career development. During our March webinar, you’ll discover the method behind the metrics and what they mean to marketing and business development. Learn which key performance indicators (KPIs) are most important to your business, tips for monitoring the metrics, and how marketing and business development can impact the numbers. Business transformed through marketing leadership begins with marketing and business development understanding the business and that starts with you.

  • Developing a Strategic Marketing Plan: A One-Page Magic Bullet

    Contains 3 Component(s), Includes Credits Recorded On: 09/25/2018

    Whether you’re just getting involved in the marketing planning process or you need some helpful tips to refresh your current strategy, this webinar is for you. Join us for an in-depth look into the strategic marketing planning process and how you can set your company up for success!

  • Start Fresh With Your SF330

    Contains 2 Component(s), Includes Credits Recorded On: 01/16/2018

    The SF in SF330 doesn’t have to stand for Supremely Frustrating! If you’ve pursued a federal A/E services contract as either a Prime or Subcontractor, you’ve seen the Standard Form 330 (SF330). Love it or hate it, mastering this form is key to winning work with important government clients. Are you afraid your submission will be non-compliant because you didn’t precisely follow directions? Do you feel stifled by having to use the strict format required? Are you concerned about providing conflicting details from one section to the next? Don’t worry, our January webinar will show you all the steps to master the SF330. Done right, you can enjoy the process of submitting a proposal to be proud of!

  • Creating a Marketing Plan That Drives Results

    Contains 3 Component(s), Includes Credits Recorded On: 12/11/2017

    Join our presenter Danielle Feroleto as she walks us through the marketing planning process and discusses the approaches that yield the best results.

  • Marketing on a Shoestring Budget

    Contains 2 Component(s), Includes Credits Recorded On: 08/15/2017

    A/E/C firms vary widely in staffing and budgets for marketing. Small firms may have one, or two people, in marketing. Or, your technical person might be doing all your marketing part time. As a small firm, having a small staff and budget doesn’t mean you can’t develop your own high-quality materials. With proper planning, it’s possible to create marketing materials that stand out.

  • Demystifying Google Analytics: How to Understand and Utilize Marketing Metrics

    Contains 3 Component(s), Includes Credits Recorded On: 06/20/2017

    During our June webinar, our presenter will show us how to utilize Google Analytics to improve conversion, search optimization, and engagement. Beyond just what features exist, we'll dive into the why and how so that you can use analytics in an impactful way for your better online marketing—and for your organization.

  • Marketing Your Firm on a Limited Budget

    Contains 2 Component(s) Recorded On: 02/16/2016

    As a marketer within an A/E/C firm, you understand how budgets are constantly scrutinized. Being sure to keep overhead low helps improve your firm's bottom line, but makes proactive marketing quite a challenge. High-dollar marketing investments are frowned upon and often aren't even realistic. Our February webinar will focus on how to put together a sustainable, highly effective marketing presence without breaking the bank. When is advertising worthwhile? How can you increase web traffic without paying for each click? What can you do to show sustainable growth in firm awareness? We'll tackle these subjects and more in this upcoming, interactive session.