Domain 4: Proposals
Proposals 101 for the A/E/C ProfessionalContains 9 Component(s), Includes Credits
You can’t just keep your fingers crossed and hope for the best when it comes to winning work. There are insider tips and strategies all about putting together the best-possible proposal for your project pursuits. This on-demand course, taught by industry experts, provides the big picture of marketing and business development and the essential basics of Capture Planning, Tailoring Proposals, and Graphics for the A/E/C Professional. This course is comprised of four 60-minute modules—viewing the modules in sequential order is recommended to enhance learning. Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer (CPSM) Program.
Get Noticed: InDesign for Graphs and ChartsContains 3 Component(s), Includes Credits Recorded On: 09/24/2019
Our September webinar is designed for the beginning to intermediate InDesign user who works on proposals and promotional material regularly. Adding these design concepts to your skillset will allow you to make the most of your page space and entice your audience while visually conveying information.
Making Sure Your Entire Proposal Screams “Pick Me”Contains 2 Component(s), Includes Credits Recorded On: 11/13/2018
It’s time to stop focusing on quantity over quality and focus on letting your main ideas shine through to strengthen your proposals. Presenter Jen McGovern, CPSM, will share best practices gained through preparing and reviewing hundreds of proposals for public and private clients worldwide. Participants will leave the webinar feeling prepared to tailor every section of their proposals, taking their next submittal to the next level.
How to Present as a Team: Keys to Impressing Owners During a New Business InterviewContains 2 Component(s), Includes Credits Recorded On: 06/05/2018
Owners consistently say that they want to hire the firm that is “the best team.” But how do you come across as a great team during a one-hour new business interview? This webinar will detail a few keys to ensuring that you come across as a strong team and not a bunch of people that seem like they’ve never worked together before.
Proposals (and Interviews) that LoseContains 3 Component(s), Includes Credits Recorded On: 03/20/2018
Nothing hurts more than spending too many hours on proposals and interviews that lose. Are you doing all of the “right things” with your proposal process to win new business but not seeing results? Do you even have a proposal process? This session explores the common mistakes that lead to proposals and interviews with no chance of winning new business.
Get a Leg Up Before the RFP HitsContains 3 Component(s), Includes Credits Recorded On: 09/19/2017
Besides a mind-blowing approach to the project, relationships are a critical factor to increasing your chances of winning. This webinar will highlight the various stages a project goes through in the sales process and will show you how to grow your pipeline through the relationships you already have. The presenter will also spend some time going over a capture plan, which is a key component in one of the sales stages that’s critical to creating a winning strategy.
Keeping Cool During the Proposal ProcessContains 2 Component(s), Includes Credits Recorded On: 05/16/2017
Wondering how to stop getting sucked into that perpetual deadline craziness? Rushing, stressing, and being exhausted after each proposal or client submittal, over and over again? Join us to learn about the overwhelm cycle—what it is and how to stop it. If you are an entry- mid- or senior-level professional with responsibilities during the proposal process, this webinar is for you!
Editing 101: Creating RFP Responses That WinContains 3 Component(s), Includes Credits Recorded On: 03/21/2017
With deadlines all around us, marketers are often put in the not-so-envious position of choosing between doing things fast and doing things well. This webinar will discuss the importance of editorial quality in proposals (and other marketing collateral!). We’ll discuss some writing and editing basics, such as frequently confused words and avoiding the passive voice. We’ll talk about how to create a style guide and how to work with partners/technical staff to incorporate the style guide throughout the document. Finally, we’ll talk about how to get buy-in to set up a standard quality control process. Importance/Need for the Topic: A/E/C marketers are frequently publishers, whether they realize it or not. Clear, correct prose helps facilitate proposal review—reviewers focus on your firm’s experience and approach instead of typos.
Secrets of the Selection Committee: Create Proposals and Presentations That WinContains 4 Component(s), Includes Credits Recorded On: 09/20/2016
During our September webinar, you’ll get an insider’s guide into the secret world of selection committees—what they really look for and how they evaluate proposals and presentations. Learn what goes on behind closed doors and which factors influence the final selection.
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