This session reframes visual content as an operational strategy rather than a marketing expense. Attendees will learn how to plan and integrate photo and video milestones into project schedules, align leadership and operations teams around shared goals, and create a scalable, repeatable framework for capturing visuals across every phase of the project lifecycle.

Technical excellence gets firms shortlisted. Leadership presence wins the room. In this highly interactive session, our facilitator explores the behaviors, mindset, and communication habits that elevate leaders from competent to compelling. Whether leading an internal team, facilitating a pursuit strategy meeting, or standing in front of a client, presence shapes perception and perception shapes trust.

Design Smarter, Not Harder is a three-part masterclass built for AEC marketers who need to produce polished, professional proposals — without the learning curve. Across three focused sessions, you'll move from InDesign fundamentals to table systems that survive last-minute edits, to image prep workflows that look advanced without requiring advanced skills. 3 CEUs

AI is no longer a side experiment—it’s core to how A/E/C firms win work, plan growth, and lead responsibly. This four-part masterclass moves from foundations to foresight: you’ll demystify the tech, identify high-value use cases, confront the legal/ethical realities, and put AI to work in strategic planning and business development. 6 CEUs

Join Christopher Penn, co-founder and Chief Data Scientist at TrustInsights.ai, for a 40-minute session on creating and deploying a tailored AI governance policy in your A/E/C organization. You’ll discover why unmanaged AI use can introduce ethical, legal, and security vulnerabilities, and how to apply SMPS’s AI Governance Policy Templates alongside a structured “5P” process to establish clear guardrails, drive innovation, and ensure compliance. Walk away with a concrete plan to customize your firm’s policy using “knowledge blocks” and best-practice rollout strategies.

This is the second installment of the SMPS three-part series dedicated to CPSMs only. Sessions include: From Strategy to Execution: Turning Corporate Vision into Marketing Impact in the AEC Industry, Staying Ahead in Proposal Trends: What’s Shaping A/E/C Success Today, and Structuring Success: A/E/C Marketing Plans Built for Growth and Accountability.

This three-part series is dedicated to CPSMs only. Sessions include: Anticipate Tomorrow: Megatrends Impacting the Design & Construction Industry, From Insights to Impact: Proven Tactics for Social Media Success, and Conversation & Considerations: Mergers and Acquisitions.

As sustainability becomes increasingly crucial across industries, marketing professionals AEC must adapt their strategies to align with this global shift. This session will explore how to integrate sustainable practices into marketing initiatives without compromising creativity or effectiveness. Attendees will learn how to reduce the environmental impact of their campaigns, communicate sustainability authentically, and leverage green marketing as a competitive advantage. Whether you're just beginning your sustainability journey or looking to enhance existing efforts, this session will provide practical insights and actionable strategies to make your marketing more eco-friendly.