In A/E/C, events are far more than hospitality. They’re strategic touchpoints that can accelerate relationships, strengthen your brand, and fill the project pipeline. Join a trio of veteran SMPS professionals as they reveal how to architect experiences that captivate audiences and advance firm goals. You’ll leave with a practical playbook you can apply to lunch-and-learns, client appreciation mixers, industry conferences, and everything in between.

Data doesn't just talk; it shouts. From proposals to project recommendations, the clearer the message, the better. But let's face it, we've all been lost in a sea of confusing charts and overcrowded slides. This session is your lifeline. Discover how to turn complex data into captivating visuals that speak volumes by embracing the power of white space, integrating words wisely, and decluttering like a pro. Explore strategies to collaborate closely with technical experts, gain their support, and leverage their expertise to motivate your audience into action. Get ready to supercharge your data stories for social media, proposals, and interviews.

Successful organizations don’t just adapt to change—they anticipate and plan for it. This webinar explores the powerful intersection of strategic and succession planning to help your organization build a resilient, future-ready foundation. By integrating strategic foresight with workforce planning, marketing and management professionals can ensure stability, continuity, and long-term success in today’s dynamic environment. Drawing on real-world insights and experiences from a wide variety of clients in the architecture, engineering and construction industries, this session will unpack how aligning succession planning initiatives with broader strategic objectives creates a more agile and prepared organization. Participants will learn actionable techniques for conducting risk analyses, evaluating talent pipelines beyond leadership roles, and ensuring clear, transparent communication during transitions.

Join Christopher Penn, co-founder and Chief Data Scientist at TrustInsights.ai, for a 40-minute session on creating and deploying a tailored AI governance policy in your A/E/C organization. You’ll discover why unmanaged AI use can introduce ethical, legal, and security vulnerabilities, and how to apply SMPS’s AI Governance Policy Templates alongside a structured “5P” process to establish clear guardrails, drive innovation, and ensure compliance. Walk away with a concrete plan to customize your firm’s policy using “knowledge blocks” and best-practice rollout strategies.

This three-part series is dedicated to CPSMs only. Sessions include: Anticipate Tomorrow: Megatrends Impacting the Design & Construction Industry, From Insights to Impact: Proven Tactics for Social Media Success, and Conversation & Considerations: Mergers and Acquisitions.

As sustainability becomes increasingly crucial across industries, marketing professionals AEC must adapt their strategies to align with this global shift. This session will explore how to integrate sustainable practices into marketing initiatives without compromising creativity or effectiveness. Attendees will learn how to reduce the environmental impact of their campaigns, communicate sustainability authentically, and leverage green marketing as a competitive advantage. Whether you're just beginning your sustainability journey or looking to enhance existing efforts, this session will provide practical insights and actionable strategies to make your marketing more eco-friendly.

Modern recruiting for talent begins online and concludes with a digital application. Your website is the first place prospects will go to research, evaluate, and contact (or not) your firm. It's also a tool that can help to retain current employees. Designed and developed correctly, your website should help you win the war on talent recruitment & retention.

This webinar introduces AEC marketers to the fundamentals of AI, emphasizing its relevance to marketing within the AEC industry. Participants will explore AI concepts, including machine learning and data-driven decision-making, and how these can enhance research, planning, and client development.