Is your marketing team constantly in reactionary mode? Are you climbing backwards uphill on every marketing campaign and proposal pursuit? Do you (and your team) feel you could get better results? If you answered “yes” to any of these questions, then it’s time for a marketing audit. Whether performed by staff or a consultant, a marketing audit should never be scary. It’s a great opportunity to examine what is and isn’t working for your brand and your staff. —And, if done right, a marketing audit can help lead to firm growth.

Email campaigns may be an inexpensive marketing tactic, but that doesn’t mean they’re easy if done right. It’s a delicate balance of creating simple but powerful messaging, connecting with your audience so your call to action works, and is supported on all tech platforms.

The Infrastructure Investment and Jobs Act (IIJA), signed into law last year, is providing historic investment in American infrastructure. For starters, the bill specifies $550 billion in new spending on our nation’s infrastructure over the next five years, which includes $110 billion for roads, bridges, and major projects.

In your role as a professional marketer or business developer, you work with and for many colleagues, helping them to find and win rewarding work. Delivering high-quality projects and deliverables to different personalities, all demanding your time and attention, requires a high level of interpersonal effectiveness.

How can you improve your interpersonal skills and develop strategies to win more work your firm needs to hit growth targets? Join our presenter Wally Hise as he shares insights into three concepts that all business developers and marketers should master.

A personal brand is an expression of your authentic self—and important for your career and professional goals. For more than a decade, our presenter Uniqueka Walcott, CPSM, has used several tactics to embody her personal brand in a way to reach goals faster than expected and with greater ease.