The year is halfway over and before you sign off for summer vacation, spend a little time on your social media strategy. Join Meagan Camp of The Modern Take for a look at what’s trending in B2B social media and the best practices every marketer should use to make the most of the time they dedicate to creating content.

Communication is the backbone of our lives especially in business development and marketing. Individuals that can speak comfortably and confidently are viewed as more intelligent, are seen as leaders, and garnish more respect than their counterparts who aren’t comfortable or simply avoid situations that require speaking.

For the last 50 years, SMPS has engaged, inspired, and empowered A/E/C professionals for leadership and lifelong learning. We recognize that this longevity and impact can be directly attributed to our 7,000+ members, which are 73% women. In alignment with our diversity, equity, and inclusion (DEI) commitment, SMPS is debuting our new Women + A/E/C initiative to empower, champion and celebrate the impact of women in the A/E/C industry.

In this engaging session, we'll talk about AI for AEC marketers. First, what is it? Next, where's this new technology going? And lastly, what do we need to be careful of? Get your feet wet with AI technology and join us for our expert panel discussion to unleash the power of AI in your marketing efforts! In this engaging session, we'll talk about AI for AEC marketers. First, what is it? Next, where's this new technology going? And lastly, what do we need to be careful of? Get your feet wet with AI technology and join us for our expert panel discussion to unleash the power of AI in your marketing efforts! Panelists include Kristin Kautz (JAM Idea Agency), Greg Ross-Munro (Sourcetoad), Thiago da Costa (Toric), and Brent Britton (CoreX Legal). The session will be moderated by Troy Parkinson (SagePresence).

There are power differentials at play between those that write proposals and those that read them. AEC firms often overlook the fact that evaluators on the receiving end of our quals and approaches are nuanced, imperfect human beings—just like us. By embracing this we have an opportunity to produce resonant, authentic content that plows over the stiff, overly formal business-speak that has dominated the procurement world for far too long.

The B2B social media industry is constantly evolving. Start 2023 by choosing creativity and storytelling instead of becoming overwhelmed when managing your firm’s social media strategy. Join Meagan Camp, Chief Digital Strategist at The Modern Take, for a 90-minute webinar on January 25.

Whether you’re new to the A/E/C industries, considering a career change, or looking for that intro class you wish you had in your first week, SMPS is here to help! During our webinar, you’ll learn: The history of professional services marketing How it differs from traditional marketing What skills are most needed for the profession and A/E/C industries How to use those skills to get prepared and succeed