The A/E/C industries have experienced a robust and unparalleled uptick as the economy continues to heal from the pandemic. As we look ahead to 2022, we expect the momentum of opportunities to continue to build. And as marketers and business developers, the need to design a strategy in preparation for this influx is more crucial than ever. Knowing where we are and where we’re headed allows us to align our efforts with our companies’ goals and objectives.

In your role as a professional marketer or business developer, you work with and for many colleagues, helping them to find and win rewarding work. Delivering high-quality projects and deliverables to different personalities, all demanding your time and attention, requires a high level of interpersonal effectiveness.

How many of us have that inner spark, that desire to “be the change.” With a world filled with those who are in need, as well as those who have the means to help, the opportunities are endless. For our presenter, Liz Moody, CPSM, it all started with a “Dessert and Documentary” night—and one person with a passion to help others. This night, which brought about great conversation, led to an idea that started small and has evolved into a company and community-wide effort that has raised over $130K to construct clean water projects for those who don’t have access. During this webinar, each participant will consider their personal passions in conjunction with their firm expertise to identify potential avenues to start a charitable campaign within their firm. In addition, participants will work in small groups to brainstorm problems and solutions and then develop a charitable campaign plan that will be presented to the audience. By the end of the session, anyone who has ever been told that a problem is too big, or that one person can’t make a difference, will stand inspired and confidently respond: It only takes one.

Despite the power of individual leaders, you ultimately decide what you do for yourself. What does it take to lead yourself? What does it even mean to lead yourself, and how can you focus on developing the leader inside yourself? This workshop and conversation will define leadership and the three C’s of internal leadership in order to develop the leader in you.

Research consistently cites diversity and inclusion as a source of competitive advantage and a key enabler of growth. During this interactive session, the presenters will share data and best practices for recognizing conscious and unconscious bias, avoiding confirmation bias, and how to mitigate the impact of these biases. Participants will hear industry leaders’ advice and their personal experiences in video interviews recorded specifically for this presentation. At the conclusion of the session, each participant will have a better sense of their personal bias and leave armed with resources to address them.

This isn’t a general “attend a networking event and send a thank-you email” kind of session. It’s a how-to guide for developing a strategic plan—starting with firmly identifying your core competence in alignment with your company’s vision, mission and strategy to setting aligned marketing goals, defining target markets and clients, and using that research to increase client hit rates. Our presenter will also share real-life examples in today’s markets to help guide you as you navigate changing environments and what to expect as a result.

Learning how to effectively set, manage and communicate priorities is often the difference between satisfying our internal clients and being set up to fail. During this webinar, our presenter teaches basic priority setting and communication about marketing workflow. You’ll discover a variety of tools that can help marketing departments and marketing managers juggle tasks appropriately and make sure the important doesn't get lost in the urgent.