In the A/E/C industry, marketing and technical staff alike find themselves diving straight into marketing efforts, proposals, and interviews, often without much training. That method can be somewhat effective—you learn something new on each project, but this scattershot approach can leave gaps in employees’ knowledge. Studies have shown that employees who are well trained feel more confident and are better able to perform their daily responsibilities.

Join Christopher Penn, co-founder and Chief Data Scientist at TrustInsights.ai, for a 40-minute session on creating and deploying a tailored AI governance policy in your A/E/C organization. You’ll discover why unmanaged AI use can introduce ethical, legal, and security vulnerabilities, and how to apply SMPS’s AI Governance Policy Templates alongside a structured “5P” process to establish clear guardrails, drive innovation, and ensure compliance. Walk away with a concrete plan to customize your firm’s policy using “knowledge blocks” and best-practice rollout strategies.

This three-part series is dedicated to CPSMs only. Sessions include: Anticipate Tomorrow: Megatrends Impacting the Design & Construction Industry, From Insights to Impact: Proven Tactics for Social Media Success, and Conversation & Considerations: Mergers and Acquisitions.

As sustainability becomes increasingly crucial across industries, marketing professionals AEC must adapt their strategies to align with this global shift. This session will explore how to integrate sustainable practices into marketing initiatives without compromising creativity or effectiveness. Attendees will learn how to reduce the environmental impact of their campaigns, communicate sustainability authentically, and leverage green marketing as a competitive advantage. Whether you're just beginning your sustainability journey or looking to enhance existing efforts, this session will provide practical insights and actionable strategies to make your marketing more eco-friendly.

Modern recruiting for talent begins online and concludes with a digital application. Your website is the first place prospects will go to research, evaluate, and contact (or not) your firm. It's also a tool that can help to retain current employees. Designed and developed correctly, your website should help you win the war on talent recruitment & retention.

This webinar introduces AEC marketers to the fundamentals of AI, emphasizing its relevance to marketing within the AEC industry. Participants will explore AI concepts, including machine learning and data-driven decision-making, and how these can enhance research, planning, and client development.