Design is a communication tool and when we communicate, we tell stories. But are those stories unforgettable and high impact? Often, what’s missing from those stories is a clear narrative arc that connects and moves the audience. Making the emotional connection and demonstrating impact is what differentiates leaders and their work. Through a series of prompts and interactive exercises, participants will develop the seeds of unforgettable stories that will move and delight their audiences – whether they hope to reach an award jury or their next client. These tools to identify narrative will enable participants to develop winning proposals, pitches, and award submissions.

Email marketing is the kingpin when it comes to B2B lead conversion. It’s the steadfast companion that guides prospects through lengthy purchase cycles, but it’s gotten a bad rap over the years thanks to a flood of spam and cutthroat competition for people’s fleeting attention. In this session, Michelle Calcote King shares best practices for building and nurturing a strong email program that drives referrals.

Designed exclusively for those who spearhead their firm’s marketing and business development strategies, Pinnacle Learning is your gateway to advanced insights, strategies, and best practices. Whether you’re a CEO, CMO, director, principal, or vice president, this program empowers you to excel in your role as the “first chair”. Gain exclusive access to expert-led courses, practical resources, and peer-to-peer learning opportunities that elevate your skills and drive your firm’s success to new heights. Register for Pinnacle Learning today and unlock the knowledge and strategies you need to stay ahead. Your journey to professional excellence starts here.

Join Bolanle Williams-Olley, CFO of Mancini Duffy, in "The Crash Course to Mastering Budgets: From Planning to Performance," a dynamic session designed to enhance your budgeting skills. Perfect for creatives, managers, and financial enthusiasts, this course simplifies budget creation, monitoring, and adjustment processes. Bolanle's expert insights will transform your approach to budgeting – elevating it beyond mere numbers to making it a strategic and exciting component of your business strategic toolkit.

For many A/E/C professionals, business development isn’t the number-one priority. Project deliverables and deadlines, as well as the need to build business, never go away. Wouldn’t it be great to have additional resources to help provide insight, improve efficiency, and manage lead generation? Join us for our April webinar, where our presenter will equip business developers with the knowledge and tools needed to be more efficient. During this online session, discover how to effectively integrate AI into your BD strategy.

SMPS continues to engage, inspire, and empower A/E/C professionals for leadership and lifelong learning. We recognize that this impact can be directly attributed to our 7,000+ members, which are 73% women. As part of our steadfast commitment to diversity, equity, and inclusion (DEI), SMPS proudly advances its Women + A/E/C initiative. This initiative aims to uplift, advocate for, and commemorate the profound influence of women within the A/E/C sphere.

Description: How do you know if the timing is right to rebrand in 2024, and what can your firm do to be as prepared as possible? What are the 5 secrets to successful AEC firm rebrands, and why do so many firms stall out somewhere along the way? Author, keynote speaker, and branding consultant Josh Miles knows a thing or two about rebranding in the AEC industries. In this action-packed webinar, Josh will share the secrets to getting your firm ready to rebrand, and help you know exactly when you're ready to go.

Your company’s financial stability rests on your shoulders, even if business development isn’t in your title. The pressure to bring in the next big win can be a caustic agent when mixed with an uncertainty of where to start, fear of rejection, or being slammed with other pressing tasks. It’s time to say goodbye to these challenges (and imposter syndrome!). Get ready for a professional reset for you and your technical colleagues by discovering new tactics and proven methods

Begin the new year with a new angle on how to build your firm’s social media strategy.