This three-part series is dedicated to CPSMs only. Sessions include: Anticipate Tomorrow: Megatrends Impacting the Design & Construction Industry, From Insights to Impact: Proven Tactics for Social Media Success, and Conversation & Considerations: Mergers and Acquisitions.

This webinar is tailored for pursuit leaders and anyone participating in A/E/C industry interviews. Attendees will learn to identify key variables that can shape interview strategies, explore effective approaches, and practice applying these methods in real-world scenarios. By the end, participants will be equipped with practical tools to enhance their interview performance and increase their success in A/E/C pursuits.

This course will guide AEC professionals in creating data-driven content and marketing strategies that deliver measurable ROI. Participants will learn to set clear marketing objectives, design high-impact content for their target audiences, and implement campaigns that can be continuously optimized through analytics. By examining real-world case studies attendees will be equipped with the tools to maximize their marketing budget and effectively demonstrate value to stakeholders.

For A/E/C firms dedicated to client-centricity and enhancing the client experience, a structured client feedback program is essential. Collecting client feedback goes beyond merely gathering opinions—it reflects a commitment to continuous improvement, showing clients that their voices truly matter. Research reveals that 1 in 4 clients have an unresolved complaint, while nearly 1 in 10 clients may already be considering switching providers. Without a proactive approach to gathering and acting on client feedback, firms risk missing crucial opportunities to strengthen relationships, build trust, and address underlying issues before they escalate.

As sustainability becomes increasingly crucial across industries, marketing professionals AEC must adapt their strategies to align with this global shift. This session will explore how to integrate sustainable practices into marketing initiatives without compromising creativity or effectiveness. Attendees will learn how to reduce the environmental impact of their campaigns, communicate sustainability authentically, and leverage green marketing as a competitive advantage. Whether you're just beginning your sustainability journey or looking to enhance existing efforts, this session will provide practical insights and actionable strategies to make your marketing more eco-friendly.

Modern recruiting for talent begins online and concludes with a digital application. Your website is the first place prospects will go to research, evaluate, and contact (or not) your firm. It's also a tool that can help to retain current employees. Designed and developed correctly, your website should help you win the war on talent recruitment & retention.

This webinar introduces AEC marketers to the fundamentals of AI, emphasizing its relevance to marketing within the AEC industry. Participants will explore AI concepts, including machine learning and data-driven decision-making, and how these can enhance research, planning, and client development.

At many firms marketing and business development are considered two separate activities, often with separate staff leading them. However, smart firms recognize the interplay between the two and use each to help inform the other. This webinar will talk through the ebb and flow between marketing and business development before, during and after the pursuit process, share examples of how they have been coordinated successfully, and offer practical tips for engaging with your colleagues on the “other” side of the marketing aisle.

Designed exclusively for those who spearhead their firm’s marketing and business development strategies, Pinnacle Learning is your gateway to advanced insights, strategies, and best practices. Whether you’re a CEO, CMO, director, principal, or vice president, this program empowers you to excel in your role as the “first chair”. Gain exclusive access to expert-led courses, practical resources, and peer-to-peer learning opportunities that elevate your skills and drive your firm’s success to new heights. Register for Pinnacle Learning today and unlock the knowledge and strategies you need to stay ahead. Your journey to professional excellence starts here.