Rolling out change whether it’s a new technology, process, or policy can meet resistance. In this webinar, our presenters leverage their experience from hundreds of technology implementations to discuss how to successfully manage change. To be a positive disruptor with change management requires a strategic approach. Attend their session to learn why employees may resist change, how to help employees overcome fear, and how to effectively carry out change in any size firm.

Learning how to effectively set, manage and communicate priorities is often the difference between satisfying our internal clients and being set up to fail. During this webinar, our presenter teaches basic priority setting and communication about marketing workflow. You’ll discover a variety of tools that can help marketing departments and marketing managers juggle tasks appropriately and make sure the important doesn't get lost in the urgent.

This isn’t a general “attend a networking event and send a thank-you email” kind of session. It’s a how-to guide for developing a strategic plan—starting with firmly identifying your core competence in alignment with your company’s vision, mission and strategy to setting aligned marketing goals, defining target markets and clients, and using that research to increase client hit rates. Our presenter will also share real-life examples in today’s markets to help guide you as you navigate changing environments and what to expect as a result.

Research consistently cites diversity and inclusion as a source of competitive advantage and a key enabler of growth. During this interactive session, the presenters will share data and best practices for recognizing conscious and unconscious bias, avoiding confirmation bias, and how to mitigate the impact of these biases. Participants will hear industry leaders’ advice and their personal experiences in video interviews recorded specifically for this presentation. At the conclusion of the session, each participant will have a better sense of their personal bias and leave armed with resources to address them.

Despite the power of individual leaders, you ultimately decide what you do for yourself. What does it take to lead yourself? What does it even mean to lead yourself, and how can you focus on developing the leader inside yourself? This workshop and conversation will define leadership and the three C’s of internal leadership in order to develop the leader in you.

How many of us have that inner spark, that desire to “be the change.” With a world filled with those who are in need, as well as those who have the means to help, the opportunities are endless. For our presenter, Liz Moody, CPSM, it all started with a “Dessert and Documentary” night—and one person with a passion to help others. This night, which brought about great conversation, led to an idea that started small and has evolved into a company and community-wide effort that has raised over $130K to construct clean water projects for those who don’t have access. During this webinar, each participant will consider their personal passions in conjunction with their firm expertise to identify potential avenues to start a charitable campaign within their firm. In addition, participants will work in small groups to brainstorm problems and solutions and then develop a charitable campaign plan that will be presented to the audience. By the end of the session, anyone who has ever been told that a problem is too big, or that one person can’t make a difference, will stand inspired and confidently respond: It only takes one.

Staff are often separated by miles and time zones and yet required to work with the same efficiency as team members in the same office. How can you forge productive long-distance relationships? How do you help your team grow and develop? How can you give more than lip service to team building and an authentic culture? Come learn how to foster collaboration, productivity, fun, personal development, and a healthy culture across multiple offices and different levels of influence.

More than one billion Google searches are conducted every month. Every time someone conducts a search, it presents an opportunity for businesses and marketers to influence consumer decisions and preferences. Showing up and being visible on the internet allows you to generate a lead or even better—acquire a new client. Search Engine Optimization (SEO) makes it possible for any business to take advantage of this opportunity. It’s no wonder SEO has been listed as the top 10 most requested skills on LinkedIn since 2014. In this presentation, attendees will get a high-level look into what it takes to rank at the top of search engines results pages and increase website traffic.

Never underestimate the rewards of creating goodwill, healthy emotional intelligence, and putting ourselves in another person’s shoes. In fact, how we empathize with another person can bond or break the team spirit in a work environment.

This collection of programs is brought to you from our Build Business 2020: Pivot & Focus Virtual Experience.

This collection of programs is brought to you from our Build Business 2020: Pivot & Focus Virtual Experience.