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Maximize your learning and CEU earning opportunities with the new SMPS webinar volume discount. All discounts are automatically applied in your Cart at Checkout.
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Contains 3 Component(s)
This three-part series is dedicated to CPSMs only. Sessions include: Anticipate Tomorrow: Megatrends Impacting the Design & Construction Industry, From Insights to Impact: Proven Tactics for Social Media Success, and Conversation & Considerations: Mergers and Acquisitions.
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Contains 3 Component(s), Includes Credits
As sustainability becomes increasingly crucial across industries, marketing professionals AEC must adapt their strategies to align with this global shift. This session will explore how to integrate sustainable practices into marketing initiatives without compromising creativity or effectiveness. Attendees will learn how to reduce the environmental impact of their campaigns, communicate sustainability authentically, and leverage green marketing as a competitive advantage. Whether you're just beginning your sustainability journey or looking to enhance existing efforts, this session will provide practical insights and actionable strategies to make your marketing more eco-friendly.
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- Non-member - $259
- Member - $199
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Contains 3 Component(s), Includes Credits
Modern recruiting for talent begins online and concludes with a digital application. Your website is the first place prospects will go to research, evaluate, and contact (or not) your firm. It's also a tool that can help to retain current employees. Designed and developed correctly, your website should help you win the war on talent recruitment & retention.
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- Non-member - $259
- Member - $199
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Contains 3 Component(s), Includes Credits
This webinar introduces AEC marketers to the fundamentals of AI, emphasizing its relevance to marketing within the AEC industry. Participants will explore AI concepts, including machine learning and data-driven decision-making, and how these can enhance research, planning, and client development.
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- Non-member - $259
- Member - $199
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Contains 3 Component(s), Includes Credits
At many firms marketing and business development are considered two separate activities, often with separate staff leading them. However, smart firms recognize the interplay between the two and use each to help inform the other. This webinar will talk through the ebb and flow between marketing and business development before, during and after the pursuit process, share examples of how they have been coordinated successfully, and offer practical tips for engaging with your colleagues on the “other” side of the marketing aisle.
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- Non-member - $259
- Member - $199
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