Whether you’re new to the A/E/C industries, considering a career change, or looking for that intro class you wish you had in your first week, SMPS is here to help! During our webinar, you’ll learn: The history of professional services marketing How it differs from traditional marketing What skills are most needed for the profession and A/E/C industries How to use those skills to get prepared and succeed

Is your marketing team constantly in reactionary mode? Are you climbing backwards uphill on every marketing campaign and proposal pursuit? Do you (and your team) feel you could get better results? If you answered “yes” to any of these questions, then it’s time for a marketing audit. Whether performed by staff or a consultant, a marketing audit should never be scary. It’s a great opportunity to examine what is and isn’t working for your brand and your staff. —And, if done right, a marketing audit can help lead to firm growth.

This collection of programs is brought to you from the SMPS Learning Library.

This collection of programs is brought to you from the SMPS Learning Library.

Email campaigns may be an inexpensive marketing tactic, but that doesn’t mean they’re easy if done right. It’s a delicate balance of creating simple but powerful messaging, connecting with your audience so your call to action works, and is supported on all tech platforms.