Every marketing and business development (BD) professional is on a career path. Planned or unplanned, marketing/BD careers in the A/E/C industries can be challenging or invigorating, frustrating or fulfilling.

No matter where they are in their career, professionals can develop career strategies that bring fulfilment and satisfaction. This career deep-dive program promises to help participants envision their professional future through the lenses of reflection, assessment, and execution.

Each module will include opportunities for individual thought, brief lectures with examples and case studies, and behavioral exercises and group discussion. There will be handouts that provide immediate learning, brief activities between sessions, and exercises to engage the career planning concepts.

Participants who work through this program will have new insights and tools that will guide them with more confidence along their career path.

Presenter:
Nicole McCullum, SEO, Trainer & Digital Marketing Consultant, Founder of Captivate
Wednesday, March 10, 2021, 2–3:30 p.m. ET/1 p.m. CT/Noon MT/11 a.m. PT

Session Description

More than one billion Google searches are conducted every month. Every time someone conducts a search, it presents an opportunity for businesses and marketers to influence consumer decisions and preferences. Showing up and being visible on the internet allows you to generate a lead or even better—acquire a new client.

Search engine optimization (SEO) makes it possible for any business to take advantage of this opportunity. It’s no wonder SEO has been listed as the top 10 most requested skills on LinkedIn since 2014. In this presentation, attendees will get a high-level look into what it takes to rank at the top of search engines results pages and increase website traffic.

During this webinar, participants will:

• Discover how search engines work and what they look for
• Explore tactics to succeed at SEO in today’s digital climate
• Learn what target audiences search for online to find businesses
• Explore top tools that many SEO pros leverage to win at SEO and how they use them
• Pinpoint how to quickly detect problems in a website’s SEO

SMPS webinars are sponsored by Cosential

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

It’s time to put some brain power into strategic planning. And it doesn’t have to be brain surgery. Strategic plans have become crucial for firms looking for ways to thrive and grow in an increasingly competitive environment. In this three-part workshop, you'll learn how to execute strategic business planning to help accelerate your firm’s growth and success.

Accountability or ownership is the one thing that a leader wants every employee to exhibit. Unfortunately, few understand that accountability is a process you create, not something you simply demand. In this three-part interactive series, participants will learn a detailed process for creating and maintaining a culture of accountability.

Learning Objectives:

• Understand why accountability is often equated with finding someone to blame
• Learn the three critical steps to creating a culture of accountability
• Understand how to set clear expectations and gain buy-in from the employee
• Discover the most powerful performance management tool ever
• Learn exactly how to coach an employee; a method that dramatically reduces conflict and treats the employee with respect and dignity

Podcasts have always been an excellent way to communicate your firm's expertise and grow an audience. As A/E/C firms seek new approaches to networking and building trust and business, your firm should consider podcasting. In this three-part workshop led by digital-marketing expert and podcast host, David Lecours, you'll learn how to develop, record, distribute, and promote your podcast.

Session Description

Never underestimate the rewards of creating goodwill, healthy emotional intelligence, and putting ourselves in another person’s shoes. In fact, how we empathize with another person can bond or break the team spirit in a work environment.

The more we’re connected electronically, the less we become connected emotionally. Artificial intelligence, voice recognition, data analysis, and even screen time and online communications are changing the face of many industries.

The need to develop a higher level of emotional intelligence is more important than ever. During this webinar, participants will learn about:

• Practicing the art of empathy and self-awareness and putting ourselves in another person's shoes
• Establishing healthy emotional principles when it comes to communicating
• Validating another person and how they feel, whatever the circumstances

SMPS webinars are sponsored by Cosential

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

If you're considering a rebrand in 2021, don't miss this three-day master class with Josh Miles, the Society’s CMO and author of Bold Brand 2.0. Josh will unpack his secrets to leveraging brand strategy to reposition, differentiate, and market your A/E/C firm through rebranding. He’ll also delve into the first three phases of rebranding: brand strategy, brand voice, and brand identity. Don't miss this opportunity to get a jump-start on your firm’s new positioning and identity in 2021.

Storytelling is the elusive magic that creates an emotional connection between your firm and a potential client. We’ll show you how to craft it during our next Master This series.

Our three-part, virtual workshop highlights effective visual storytelling through photography and video that allows your creative work to resonate with the right people. 

Our presenter will show us how to:

1. Create images and videos that will improve outcomes from email marketing, social media, newsletters, websites, and proposals
2. Discover techniques to know if your image or video is aligned with your message and audience
3. Utilize tools of composition to improve the clarity and emotional impact of your images
4. Identify the biases the make it hard to identify or create effective images and video
5. Identify the right image for a given purpose

If you’re like many A/E/C marketing/business development professionals, you’ve discovered that developing your company’s story is one of the hardest tasks on your long to-do list. Meanwhile, your revenue is lagging. Technical colleagues are confused. Your hit rate isn’t budging. And worst of all, you feel discouraged. Here’s the good news: It doesn’t have to be that way. In this three-part session, Everest Marketing Services President, Barbara Shuck  will share storytelling principles proven to engage clients, prospects, and colleagues. After attending, you’ll walk away knowing how to capture your audience’s attention and compel them to respond.

About the Collection

The following 15 programs are included in the Mix of Many Collection

Work Matters but Culture Matters More

Unconscious Bias

People Management During Rapid Change

7 Steps to Communicate Clearly

Role Transition

24 Hour News Cycle - Managing Info

Business Development in a Post Covid World

The Power of Diversity in Business Development (the evolution of BD and how to be successful in today's environment)

Critical Experiences for Young Professionals / Emerging Leaders

Virtual Events / Technology

Data Management

New Rules of Recruitment and Retention

The AEC's of Diversity

The Gift of Not Knowing

Infographics for Anyone

Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program.